flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Modular Building | Feb 23, 2015

Edge construction: The future of modular

Can innovative project delivery methods, namely modular construction, bring down costs and offer a solution for housing in urban markets? FXFOWLE’s David Wallance discusses the possibilities for modular.

| Feb 23, 2015

6 trends changing the way city dwellers live

Across the cultural grid, from food to retail to transportation, America's urban areas are already undergoing a major metamorphosis. Here are the six major trends shaping our cities, from Fast Company.

Green | Feb 23, 2015

State of the green union, and the next big shift in sustainability

The history of the green movement offers cues that we are on the precipice of another significant shift in the green union.

| Feb 23, 2015

Where are the iconic green buildings?

What does a green building look like? How would you know one if you saw one? Maybe a trivial question to some, but of great interest to architects, designers, and other members of the Building Team as the rapid evolution of sustainable buildings continues apace.

Sports and Recreational Facilities | Feb 21, 2015

Pumped-up recreation centers help build body, mind, and spirit

Adopting facility layouts from Asian and European models, today’s sports and recreational buildings are becoming social hubs that accommodate a variety of community needs. 

University Buildings | Feb 20, 2015

Penn strengthens campus security by reviving its surrounding neighborhood

In 1996, the University of Pennsylvania’s sprawling campus in Philadelphia was in the grip of an unprecedented crime wave. But instead of walling themselves off from their surrounding neighborhoods, the school decided to support the community.

Cultural Facilities | Feb 20, 2015

‘Floating’ park on New York’s Hudson River moves one step closer to reality

The developers envision the 2.4-acre space as a major performance arts venue.

Multifamily Housing | Feb 19, 2015

Is multifamily construction getting too frothy for demand?

Contractors are pushing full speed ahead, but CoStar Group thinks a slowdown might be in order this year.

Architects | Feb 19, 2015

Illustrator Federico Babina imagines architecture from nowhere

The illustrator imagines architecture where past, present, and future intertwine.

Codes and Standards | Feb 18, 2015

USGBC concerned about developers using LEED registration in marketing

LEED administrators are concerned about a small group of developers or project owners who tout their projects as “LEED pre-certified” and then fail to follow through with certification.

boombox1
boombox2
native1

More In Category


Construction Costs

Data center construction costs for 2024

Gordian’s data features more than 100 building models, including computer data centers. These localized models allow architects, engineers, and other preconstruction professionals to quickly and accurately create conceptual estimates for future builds. This table shows a five-year view of costs per square foot for one-story computer data centers. 


Sustainability

Grimshaw launches free online tool to help accelerate decarbonization of buildings

Minoro, an online platform to help accelerate the decarbonization of buildings, was recently launched by architecture firm Grimshaw, in collaboration with more than 20 supporting organizations including World Business Council for Sustainable Development (WBCSD), RIBA, Architecture 2030, the World Green Building Council (WorldGBC) and several national Green Building Councils from across the globe.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021