The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
Transit Facilities | Mar 25, 2015
Kengo Kuma selected to design new Paris Metro station
The new station will serve as a hub to connect Paris' northern suburbs with the core.
High-rise Construction | Mar 24, 2015
Timber high-rise residential complex will tower over Stockholm waterfront
The four towers, 20 stories each, will be made entirely out of Swedish pine, from frame to façade.
Religious Facilities | Mar 23, 2015
Is nothing sacred? Seattle church to become a restaurant and ballroom
A Seattle-based real estate developer plans to convert a historic downtown building, which for more than a century has served as a church sanctuary, into a restaurant with ballroom space.
Government Buildings | Mar 23, 2015
SOM leads planning for Egypt’s new $45 billion capital city
To alleviate overcrowding and congestion in Cairo, the Egyptian government is building a new capital from scratch.
BIM and Information Technology | Mar 23, 2015
Skanska hosts three-week 'hackathon' to find architect for Seattle tower development
Searching for a nimble, collaborative design firm for its 2&U tower project in Seattle, the construction giant ditches the traditional RFQ/RFP process for a hackathon-inspired competition.
Healthcare Facilities | Mar 23, 2015
Can advanced elevator technology take vertical hospitals to the next level?
VOA's Douglas King recalls the Odyssey project and ponders vertical transportation in high-rise healthcare design.
Healthcare Facilities | Mar 22, 2015
New Joplin, Mo., hospital built to tornado-resistant standards
The new hospital features a window and frame system that can protect patients from winds of up to 250 mph.
Sports and Recreational Facilities | Mar 19, 2015
Populous design wins competition for UK's most sustainable arena
The live-concert venue will seat an audience of 12,000, which the firm says will be masked by “the atmosphere and intimacy of a 4,000-seat amphitheatre.”
Multifamily Housing | Mar 18, 2015
Prefabricated skycubes proposed with 'elastic' living apartments inside
The interiors for each unit are designed using an elastic living concept, where different spaces are created by sliding on tracks.
Sponsored | | Mar 17, 2015
Are face-to-face meetings still important?
One CEO looks pass convenience and advocates for old school, in-person meetings.
