flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Adaptive Reuse | Mar 7, 2024

3 key considerations when converting a warehouse to a laboratory

Does your warehouse facility fit the profile for a successful laboratory conversion that can demand higher rents and lower vacancy rates? Here are three important considerations to factor before proceeding. 

Shopping Centers | Mar 7, 2024

How shopping centers can foster strong community connections

In today's retail landscape, shopping centers are evolving beyond mere shopping destinations to become vibrant hubs of community life. Here are three strategies from Nadel Architecture + Planning for creating strong local connections. 

Market Data | Mar 6, 2024

Nonresidential construction spending slips 0.4% in January

National nonresidential construction spending decreased 0.4% in January, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau. On a seasonally adjusted annualized basis, nonresidential spending totaled $1.190 trillion.

MFPRO+ Special Reports | Mar 6, 2024

Top 10 trends in senior living facilities for 2024

The 65-and-over population is growing faster than any other age group. Architects, engineers, and contractors are coming up with creative senior housing solutions to better serve this burgeoning cohort. 

Architects | Mar 5, 2024

Riken Yamamoto wins 2024 Pritzker Architecture Prize

The Pritzker Architecture Prize announces Riken Yamamoto, of Yokohama, Japan, as the 2024 Laureate of the Pritzker Architecture Prize, the award that is regarded internationally as architecture’s highest honor.

Office Buildings | Mar 5, 2024

Former McDonald’s headquarters transformed into modern office building for Ace Hardware

In Oak Brook, Ill., about 15 miles west of downtown Chicago, McDonald’s former corporate headquarters has been transformed into a modern office building for its new tenant, Ace Hardware. Now for the first time, Ace Hardware can bring 1,700 employees from three facilities under one roof.

Green | Mar 5, 2024

New York City’s Green Economy Action Plan aims for building decarbonization

New York City’s recently revealed Green Economy Action Plan includes the goals of the decarbonization of buildings and developing a renewable energy system. The ambitious plan includes enabling low-carbon alternatives in the transportation sector and boosting green industries, aiming to create more than 12,000 green economy apprenticeships by 2040.

Multifamily Housing | Mar 4, 2024

Single-family rentals continue to grow in BTR communities

Single-family rentals are continuing to grow in built-to-rent communities. Both rent and occupancy growth have been strong in recent months while remaining a financially viable option for renters.

Lighting | Mar 4, 2024

Illuminating your path to energy efficiency

Design Collaborative's Kelsey Rowe, PE, CLD, shares some tools, resources, and next steps to guide you through the process of lighting design.

MFPRO+ News | Mar 1, 2024

Housing affordability, speed of construction are top of mind for multifamily architecture and construction firms

The 2023 Multifamily Giants get creative to solve the affordability crisis, while helping their developer clients build faster and more economically. 

boombox1
boombox2
native1

More In Category

Healthcare Facilities

Watch on-demand: Key Trends in the Healthcare Facilities Market for 2024-2025

Join the Building Design+Construction editorial team for this on-demand webinar on key trends, innovations, and opportunities in the $65 billion U.S. healthcare buildings market. A panel of healthcare design and construction experts present their latest projects, trends, innovations, opportunities, and data/research on key healthcare facilities sub-sectors. A 2024-2025 U.S. healthcare facilities market outlook is also presented.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021