The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
Multifamily Housing | Jun 13, 2018
Multifamily visionaries: KTGY’s extraordinary expectations
KTGY Architecture + Planning keeps pushing the boundaries of multifamily housing design in the U.S., Asia, and the Middle East.
| Jun 11, 2018
Accelerate Live! talk: Regenerative design — When sustainability is not enough
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), HMC’s Eric Carbonnier poses the question: What if buildings could actually rejuvenate ecosystems?
| Jun 11, 2018
Accelerate Live! talk: The smart jobsite — Predictive visual data analytics for proactive project controls
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), a trio of experts in predictive visual data analytics presents how design-build giant Clayco has leveraged this technology to achieve production efficiency on several construction sites.
| Jun 11, 2018
Accelerate Live! talk: Design innovation at Adrian Smith + Gordon Gill Architecture
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), AS+GG’s Anthony Viola takes us behind the magic curtain to illuminate the firm’s methods for nurturing design innovation.
| Jun 11, 2018
Accelerate Live! talk: ‘AEC can has Blockchains?’
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), HOK’s Greg Schleusner explores how the AEC industry could adapt the best ideas from other industries (banking, manufacturing, tech) to modernize inefficient design and construction processes.
| Jun 11, 2018
Accelerate Live! talk: How advanced digital fabrication techniques are driving design innovation
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), SOM’s Lucas Tryggestad and Kyle Vansice present the firm’s 3D-printed building project and explore how digital fabrication is pushing design innovation.
| Jun 11, 2018
Accelerate Live! talk: AEC + Data + AI — Poison for some, elixir for others
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), predictive analytics expert David Morgareidge offers steps that AE firms can take today if they want to survive AECO digital transformation.
Libraries | Jun 1, 2018
New library offers a one-stop shop for what society is craving: hands-on learning
Beyond lending books and DVDs, the Elkridge (Md.) branch library loans household tools like ladders, wheelbarrows, and sewing machines.
| May 30, 2018
Accelerate Live! talk: Seven technologies that restore glory to the master builder
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), AEC technophile Rohit Arora outlines emerging innovations that are poised to transform how we design and build structures in the near future.
| May 30, 2018
Accelerate Live! talk: Why the AEC industry must adapt to the Internet of Things boom
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), building systems expert Jeff Carpenter explores established and emerging IoT applications for commercial and institutional buildings, and offers a technology roadmap for navigating the IoT landscape.
