flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Multifamily Housing | Oct 21, 2021

Chicago’s historic Lathrop public housing complex gets new life as mixed-income community

A revitalized New Deal–era public housing community in Chicago brings the Garden City movement of yesteryear into the 21st century.

Sponsored | BD+C University Course | Oct 15, 2021

7 game-changing trends in structural engineering

Here are seven key areas where innovation in structural engineering is driving evolution.

| Oct 14, 2021

The future of mass timber construction, with Swinerton's Timberlab

In this exclusive for HorizonTV, BD+C's John Caulfield sat down with three Timberlab leaders to discuss the launch of the firm and what factors will lead to greater mass timber demand.

Multifamily Housing | Oct 12, 2021

Affordable and sublime: 13 projects that represent the future of affordable housing

These projects prove that it’s possible to develop aesthetically pleasing, high-quality housing for low-income families, the homeless, and veterans.

Building Owners | Oct 12, 2021

6 ways building owners can own their construction projects

Building owners have an important role in executing their capital projects and can greatly increase their project’s chances of success by understanding and actively managing a few key factors.

AEC Tech Innovation | Oct 7, 2021

How tech informs design: A conversation with Mancini's Christian Giordano

Mancini's growth strategy includes developing tech tools that help clients appreciate its work.

Green | Oct 6, 2021

My reaction to the UN IPCC Climate Change 2021 report: Ugh!

The recent report of the UN Intergovernmental Panel on Climate Change is not a happy read.

Sponsored | Glass and Glazing | Oct 1, 2021

Specifying Responsibly to Save Birds’ Lives

Realizing sustainable, bird-friendly glass design

Sponsored | Glass and Glazing | Oct 1, 2021

Seizing the Daylight with BIPV Glass

Glass has always been an idea generator. Now, it’s also a clean energy generator.

Architects | Sep 30, 2021

Riding the great AEC resignation wave

More people than ever are reconsidering what work and career mean. What can AEC firms do to recruit and retain workers in this changing workplace environment? Karl Feldman, Partner with Hinge Marketing, discusses ideas and strategies with BD+C's John Caulfield in this exclusive interview for HorizonTV. 

boombox1
boombox2
native1

More In Category


Construction Costs

Data center construction costs for 2024

Gordian’s data features more than 100 building models, including computer data centers. These localized models allow architects, engineers, and other preconstruction professionals to quickly and accurately create conceptual estimates for future builds. This table shows a five-year view of costs per square foot for one-story computer data centers. 


Sustainability

Grimshaw launches free online tool to help accelerate decarbonization of buildings

Minoro, an online platform to help accelerate the decarbonization of buildings, was recently launched by architecture firm Grimshaw, in collaboration with more than 20 supporting organizations including World Business Council for Sustainable Development (WBCSD), RIBA, Architecture 2030, the World Green Building Council (WorldGBC) and several national Green Building Councils from across the globe.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021