The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
Urban Planning | Apr 5, 2022
The art of master planning, with Mike Aziz of Cooper Robertson
Mike Aziz, AIA, LEED AP, Partner and Director of Urban Design with Cooper Robertson, discusses his firm's design for the redevelopment of a Connecticut town's riverfront.
Multifamily Housing | Apr 5, 2022
New Covenant House New York contains multiple services for youth in crisis
The new Covenant House New York, a crisis shelter for homeless youth in the Hell’s Kitchen neighborhood, provides a temporary home and multiple services for young people.
Sponsored | BD+C University Course | Apr 1, 2022
Video surveillance systems for multifamily housing projects
This introductory course provides detailed technical information and advice from security expert Michael Silva, CPP, on designing a video surveillance system for multifamily housing communities – apartments, condominiums, townhouses, or senior living communities. Technical advice on choosing the right type of cameras and optimizing the exterior lighting for their use is offered.
K-12 Schools | Apr 1, 2022
Charleston County’s award-winning career and technical education high school
BD+C Executive Editor Rob Cassidy talks with the team behind the award-winning Cooper River Center for Advanced Studies, a Career|Technical Education high school in Charleston County, S.C.
Modular Building | Mar 31, 2022
Rick Murdock’s dream multifamily housing factory
Modular housing leader Rick Murdock had a vision: Why not use robotic systems to automate the production of affordable modular housing? Now that vision is a reality.
Multifamily Housing | Mar 29, 2022
Here’s why the U.S. needs more ‘TOD’ housing
Transit-oriented developments help address the housing affordability issue that many cities and suburbs are facing.
Contractors | Mar 28, 2022
Amid supply chain woes, building teams employ extreme procurement measures
Project teams are looking to eliminate much of the guesswork around product availability and price inflation by employing early bulk-purchasing measures for entire building projects.
Reconstruction & Renovation | Mar 28, 2022
Is your firm a reconstruction sector giant?
Is your firm active in the U.S. building reconstruction, renovation, historic preservation, and adaptive reuse markets? We invite you to participate in BD+C's inaugural Reconstruction Market Research Report.
Legislation | Mar 28, 2022
LEED Platinum office tower faces millions in fines due to New York’s Local Law 97
One Bryant Park, also known as the Bank of America Tower, in Manhattan faces an estimated $2.4 million in annual fines when New York City’s York’s Local Law 97 goes into effect.
Healthcare Facilities | Mar 25, 2022
Health group converts bank building to drive-thru clinic
Edward-Elmhurst Health and JTS Architects had to get creative when turning an American Chartered Bank into a drive-thru clinic for outpatient testing and vaccinations.