flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Sports and Recreational Facilities | May 19, 2022

Northern Arizona University opens a new training center for its student athletes

In Flagstaff, Ariz. Northern Arizona University (NAU) has opened its new Student-Athlete High Performance Center. 

Energy-Efficient Design | May 19, 2022

Shipping containers used to build Research Triangle Park’s first community gathering space

Shipping containers were the prominent building material used to construct Boxyard RTP, the first public community and gathering place in North Carolina’s Research Triangle Park (RTP). 

Mixed-Use | May 19, 2022

Seattle-area project will turn mall into residential neighborhood

A recently unveiled plan will transform a 463,000 sf mall into a mixed-use destination site in the Seattle suburb of Bellevue, Wash.

Architects | May 19, 2022

The art and trade of architectural photography, with Brad Feinknopf

Longtime architectural photographer Brad Feinknopf discusses his craft and helping AEC firms realize their visions photographically. Feinknopf also touches on the evolution of photo shoots and the role of technology in architectural photography.

Codes and Standards | May 19, 2022

JLL launches non-profit aiming to mitigate climate change

Real estate and investment management firm JLL recently launched JLL Foundation, a non-profit dedicated to making a long-term impact on environmental sustainability.

Office Buildings | May 19, 2022

JLL releases its 2022 Office Fit Out Guide

JLL’s 2022 Office Fit Out Guide report provides benchmark costs to build out a range of office types across major markets in the United States and Canada.

Biophilic Design | May 18, 2022

Horticulturalists conduct research study to understand the value of biophilic design

Benholm Group, horticulturalists that have pioneered the use of plants for interiors over the past 27 years, are collaborating on a research study to understand the value of biophilic design, according to a news release.

Market Data | May 18, 2022

Architecture Billings Index moderates slightly, remains strong

For the fifteenth consecutive month architecture firms reported increasing demand for design services in April, according to a new report today from The American Institute of Architects (AIA).

Building Team | May 18, 2022

Bjarke Ingels-designed KING Toronto releases its final set of luxury penthouses

In April 2020, a penthouse at KING Toronto sold for $16 million, the highest condo sale in Toronto that year or the year after.

Building Team | May 17, 2022

MKA’s Embodied Carbon Action Plan will include reporting on carbon reductions for selected projects

Magnusson Klemencic Associates (MKA) recently released its SE 2050 Embodied Carbon Action Plan (ECAP) for 2022.

boombox1
boombox2
native1

More In Category




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021