When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Jan 31, 2012
Skanska USA Civil promotes Bradley to southeast general superintendent
In Bradley’s new position, he will manage field operations for all Skanska Civil projects in the southeast.
| Jan 30, 2012
Siemens and Air-Ex Team deliver building controls training to Mt. San Antonio College students
Siemens contributes training modules and technology to support hands-on courses.
| Jan 30, 2012
Hollister Construction Services to renovate 30 Montgomery Street in Jersey City, N.J.
Owner Onyx Equities hires firm to oversee comprehensive upgrades of office building.
| Jan 27, 2012
Caterpillar reports record sales and profit for 4Q and full-year 2011
Momentum carries into 2012 with sales and revenues outlook raised to $68 to $72 billion.
| Jan 27, 2012
Smith Seckman Reid opens two new offices
Smith Seckman Reid, Inc. (SSR), an engineering design and facility consulting firm, has opened two new offices, one in Chicago, the other in Washington, D.C.
| Jan 27, 2012
BRB Architects designs new campus center for Molloy College
Intended to be the centerpiece of the College’s transformation from a commuter college to a 24-hour learning community, the “Public Square” will support student life with spaces such as a café, lounges, study rooms, student club space, a bookstore and an art gallery.
| Jan 27, 2012
Columbia University’s New Core Laboratory aims for LEED Silver
Construction manager Sordoni Construction Co. along with the design team of Payette Architects and Vanderweil Engineers will provide design and construction services to renovate the majority of the existing Core Lab building to create the new Lamont Center for Bio-Geochemistry.
| Jan 26, 2012
Three dead, 16 missing in Rio buildings collapse
The buildings, one 20 floors high, collapsed on Wednesday night in a cloud of dust and smoke just one block away from the city's historic Municipal Theater.
| Jan 26, 2012
Siemens launches smoke detection knowledge center
New knowledge center web site demonstrates efficacy of smoke detection.
| Jan 26, 2012
Hendrick Construction completes Osso Restaurant in Charlotte
Designed by François Fossard, Osso's upscale interior includes tapered, twisted decorative columns and an elegant fireplace in the center of the lounge.