When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Apr 4, 2012
JCJ Architecture designs New York City's first casino
Aqueduct Racetrack complex transformed into modern entertainment destination.
| Apr 4, 2012
San Antonio animal hospital earns LEED Platinum certification
Middleman Construction Company builds the city?s first commercial building to earn certification.
| Apr 4, 2012
Hason joins RNL’s as MENA regional director
Hason specializes in planning and urban design, hospitality, office, corporate headquarters and transportation structures, as well as, higher education and museum facilities.
| Apr 3, 2012
Product Solutions
Two new PV systems; a lighter shelf; and fire alarm/emergency communication system.
| Apr 3, 2012
Blaine Brownell on innovative materials applications in architecture
Brownell, who was named a BD+C 40 Under 40 in 2006, provides insight regarding emerging material trends and the creative implementation of materials.
| Apr 3, 2012
AGC Glass to reopen shuttered plant
Shuttered since 2008, the plant produces clear and tinted float glass serving architectural glass markets.
| Apr 3, 2012
Luxury hotel 'groundscraper' planned in abandoned quarry
Would you spend $300 a night to sleep underground? You might, once you see the designs for China's latest hotel project.
| Apr 3, 2012
SSOE acquires MEP Firm CRS Engineering & Design Consultants
The acquisition will expand SSOE’s Southeastern U.S. presence, broaden CRS’s reach to international markets, and provide both firms’ clients access to enhanced services and resources.
| Apr 3, 2012
Suffolk completes phase one of Baystate Medical Center expansion
Construction management firm awarded emergency department project for successful build of $296 million MassMutual Wing and Davis Family Heart and Vascular Center.