When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Jan 23, 2014
SMPS Announces Call for Entries for 37th Annual Marketing Communications Awards Program
The Society for Marketing Professional Services (SMPS) is accepting entries for its 37th Annual Marketing Communications Awards (MCA) competition. The MCA program is the longest-standing, most prestigious awards program recognizing excellence in marketing communications by professional services firms in the design and building industry. The entry deadline is March 3, 2014. SMPS members and nonmembers are eligible to enter.
| Jan 23, 2014
Adrian Smith + Gordon Gill-designed Federation of Korean Industries tower opens in Seoul [slideshow]
The 50-story tower features a unique, angled building-integrated photovoltaic (BIPV) exterior designed to maximize the amount of energy collected.
| Jan 23, 2014
Think you can recognize a metal building from the outside?
What looks like brick, stucco or wood on the outside could actually be a metal building. Metal is no longer easily detectable. It’s gotten sneakier visually. And a great example of that is the Madison Square retail center in Norman, Okla.
| Jan 23, 2014
3 fatal flaws your architecture firm has right now
After visiting over 200 architecture firms, I was aghast that so many of them were committing these costly sins of mismanagement and miscommunication, without even realizing it. If I can stop even one more firm from shooting its own foot, then this is worth it.
| Jan 22, 2014
SOM-designed University Center uses 'sky quads,' stacked staircases to promote chance encounters
The New School's vertical campus in Manhattan houses multiple functions, including labs, design studios, a library, and student residences, in a 16-story building.
| Jan 22, 2014
Architecture Billings Index sees first back-to-back decline since mid-2012
The AIA's Architecture Billings Index dipped for the second consecutive month in December—the first consecutive months of contraction since May and June of 2012.
| Jan 21, 2014
Comcast to build second Philadelphia skyscraper, with Norman Foster-designed tower [slideshow]
The British architect last week unveiled his scheme for the $1.2 billion, 59-story Comcast Innovation and Technology Center, planned adjacent to the Comcast Center.
| Jan 21, 2014
2013: The year of the super-tall skyscraper
Last year was the second-busiest ever in terms of 200-meter-plus building completions, with 73 towers, according to a report by the Council on Tall Buildings and Urban Habitat.
| Jan 20, 2014
BUILDINGChicago/Greening the Heartland Conference 'call for 2014 educational proposals' is now open
The conference and exposition will take place September 29-October 1, 2014, at North America’s largest LEED Gold-certified hotel, the Holiday Inn Chicago Mart Plaza. Deadline for proposals is February 28, 2014.
| Jan 17, 2014
Crystal Bridges Museum will move Frank Lloyd Wright house from New Jersey to Arkansas
Numerous architectural experts have concluded that moving the Bachman Wilson House offers its best hope for long-term survival.