When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| May 22, 2014
NYC's High Line connects string of high-profile condo projects
The High Line, New York City's elevated park created from a conversion of rail lines, is the organizing principle for a series of luxury condo buildings designed by big names in architecture.
| May 22, 2014
Just two years after opening, $60 million high school stadium will close for repairs
The 18,000-seat Eagle Stadium in Allen, Texas, opened in 2012 to much fanfare. But cracks recently began to appear throughout the structure, causing to the school district to close the facility.
| May 22, 2014
Senate kills bipartisan energy efficiency bill over Keystone pipeline amendment
The legislation focused on energy efficiency standards such as water heaters with smart meters and cheaper heating and cooling systems for office buildings.
| May 22, 2014
IKEA to convert original store into company museum
Due to open next year, the museum is expected to attract 200,000 people annually to rural Älmhult, Sweden, home of the first ever IKEA store.
| May 21, 2014
Evidence-based design practices for the palliative care environment
Palliative care strives to make patients comfortable as they are receiving treatment for a severe illness. As hospitals seek to avoid Affordable Care Act penalties for poor patient satisfaction, many expect this field to grow quickly.
| May 21, 2014
Gehry unveils plan for renovation, expansion of Philadelphia Museum of Art [slideshow]
Gehry's final design reorganizes and expands the building, adding more than 169,000 sf of space, much of it below the iconic structure.
| May 21, 2014
Check out Pandora's posh NYC offices [slideshow]
The new East Coast office for the Internet radio provider is housed on two interconnected floors of the classic 125 Park Avenue building, and features multiple spaces for music performances, large gatherings, and “all hands” meetings.
| May 21, 2014
Architecture Billings Index in the negative for second consecutive month
The March ABI score was 49.6, up slightly from a mark of 48.8 in March, but still below the growth threshold of 50.
| May 20, 2014
Kinetic Architecture: New book explores innovations in active façades
The book, co-authored by Arup's Russell Fortmeyer, illustrates the various ways architects, consultants, and engineers approach energy and comfort by manipulating air, water, and light through the layers of passive and active building envelope systems.
| May 20, 2014
Gensler envisions 'law firm of the future' with pop-up office project
Called "The Legal Office of the Future," the pop-up demonstration project made its debut this week at the annual conference for the Association of Legal Administrators in Toronto.