When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Sep 22, 2014
USGBC names 2014 Best of Buildings Award winners
The Best of Building Awards celebrate the year’s best products, projects, organizations and individuals making an impact in green building.
| Sep 20, 2014
Healthcare conversion projects: 5 hard-earned lessons from our experts
Repurposing existing retail and office space is becoming an increasingly popular strategy for hospital systems to expand their reach from the mother ship. Our experts show how to avoid the common mistakes that can sabotage outpatient adaptive-reuse projects.
| Sep 19, 2014
Smithsonian Institution opens LEED Platinum lab facility
The Charles McC. Mathias Laboratory will emit 37% less CO2 than a comparable lab that does not meet LEED-certification standards.
| Sep 19, 2014
8 hot healthcare projects win interior design awards
Winners of IIDA's 2014 Healthcare Interior Design Competition include Perkins+Will, AECOM, Buffalo Design, and SmithGroupJJR, for projects from Cincinnati to Toronto.
| Sep 18, 2014
Final designs unveiled for DC's first elevated park
OMA, Höweler + Yoon, NEXT Architects, and Cooper, Robertson & Partners have just released their preliminary design proposals for what will be known as the 11th Street Bridge Park.
| Sep 17, 2014
Arquitectonica's hairpin-shaped tower breaks ground in Miami
Rising above Biscayne Bay, the 305-meter tower will include three viewing decks, a restaurant, nightclub, and exhibition space.
| Sep 17, 2014
Atlanta Braves break ground on mixed-use ballpark development
SunTrust Park will be constructed by American Builders 2017, a joint venture between Brasfield & Gorrie, Mortenson Construction, Barton Malow Company, and New South Construction.
| Sep 17, 2014
The doctor is in: New consortium to fund research of design's influence on public health
The AIA Design & Health Research Consortium has organized its design and health initiative around six evidence-based approaches.
| Sep 17, 2014
New developments in data center design
From the dozen or so facilities housing Google’s 900,000 servers to the sprawling server farms of Facebook to Amazon’s seven sites scattered around the world, today’s data centers must accommodate massive power demand, high heat loads, strict maintenance protocols, and super-tight security. This AIA Discovery course is worth 1.0 AIA CES HSW learning units.
| Sep 17, 2014
New hub on campus: Where learning is headed and what it means for the college campus
It seems that the most recent buildings to pop up on college campuses are trying to do more than just support academics. They are acting as hubs for all sorts of on-campus activities, writes Gensler's David Broz.
