When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Oct 29, 2014
Diller Scofidio + Renfro selected to design Olympic Museum in Colorado Springs
The museum is slated for an early 2018 completion, and will include a hall of fame, theater, retail space, and a 20,000-sf hall that will showcase the history of the Olympics and Paralympics.
Smart Buildings | Oct 29, 2014
SCAPE’s 'living breakwaters' resiliency development wins 2014 Buckminster Fuller Challenge
New York-based landscape architecture firm SCAPE won the Buckminster Fuller Institute’s 2014 Fuller Challenge, billed as socially responsible design’s highest award.
| Oct 28, 2014
4 keys to mastering 'design thinking' and the iteration process
When using design thinking and iteration, we’ll sometimes spend multiple days iterating idea after idea, heads down, only to realize we still don’t have it right, writes HDR's Amy Lussetto. She offers tips for success with these idea-nurturing tools.
| Oct 28, 2014
Miami accepts more modest plan to renovate its convention center
The city of Miami has awarded an $11 million contract for its on-again, off-again convention center renovation to Denver-based Fentress Architects, which will serve as the design criteria professional on this project.
| Oct 28, 2014
Kean University creates Michael Graves School of Architecture
Winner of the AIA Gold Medal, the National Medal of the Arts, the Topaz Medallion and the Driehaus Prize for Architecture, Graves is best known for his contemporary building designs and prominent public commissions.
| Oct 27, 2014
Davis, Calif., latest city to join race to develop 'innovation hubs'
The city plans to develop two "innovation centers" with a total of seven million sf of commercial space geared for local research and technology companies.
| Oct 27, 2014
Report estimates 1.2 million people experience LEED-certified retail centers daily
The "LEED In Motion: Retail" report includes USGBC’s conceptualization of the future of retail, emphasizing the economic and social benefit of green building for retailers of all sizes and types.
| Oct 27, 2014
Top 10 green building products for 2015
Among the breakthrough products to make BuildingGreen's annual Top-10 Green Building Products list are halogen-free polyiso insulation and a high-flow-rate biofiltration system.
| Oct 27, 2014
Studio Gang Architects designs residential tower with exoskeleton-like exterior for Miami
Jeanne Gang's design reinvents the Florida room with shaded, asymmetrical balconies.
| Oct 26, 2014
New York initiates design competition for upgrading LaGuardia, Kennedy airports
New York Gov. Andrew Cuomo said that the state would open design competitions to fix and upgrade New York City’s aging airports. But financing construction is still unsettled.
