When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
Healthcare Facilities | Aug 28, 2015
7 (more) steps toward a quieter hospital
Every hospital has its own “culture” of loudness and quiet. Jacobs’ Chris Kay offers steps to a therapeutic auditory environment.
Healthcare Facilities | Aug 28, 2015
Shhh!!! 6 ways to keep the noise down in new and existing hospitals
There’s a ‘decibel war’ going on in the nation’s hospitals. Progressive Building Teams are leading the charge to give patients quieter healing environments.
Architects | Aug 28, 2015
How to transition leadership within your architecture firm, Part 2
Close to retiring? Without a plan for leadership transition, you might not foster candidates who will be capable of taking over the reins, says Whitehorn Financial's Steve Whitehorn.
Retail Centers | Aug 27, 2015
Vallco Shopping Mall renovation plans include 'largest green roof in the world'
The new owners of the mall in Cupertino, Calif., intend to transform the outdated shopping mall into a multi-purpose complex, topped by a 30-acre park.
Libraries | Aug 27, 2015
Barack Obama Foundation begins search for presidential library architect
Both national and foreign firms will compete for chance to design the Chicago-based Presidential Center.
Architects | Aug 27, 2015
How to transition leadership within your architecture firm, Part 1
In order for your firm to thrive and preserve your legacy after retirement, it is essential that you create a strategic plan to not only transition ownership of your firm but its leadership as well.
Mixed-Use | Aug 26, 2015
Innovation districts + tech clusters: How the ‘open innovation’ era is revitalizing urban cores
In the race for highly coveted tech companies and startups, cities, institutions, and developers are teaming to form innovation hot pockets.
Office Buildings | Aug 19, 2015
Good design can combat open-office issues
Three tricks to maintain privacy and worker production in a cube-less world, according to GS&P's Jack E. Weber
Architects | Aug 19, 2015
Despite dip, architecture billings remain strong
The American Institute of Architects (AIA) reported the July ABI score was 54.7, down a point from a mark of 55.7 in June.
Architects | Aug 17, 2015
Historic power plant converted to modern offices in Minnesota
A landmark power plant in Owatonna, Minn., damaged in a 2010 flood has new life as the headquarters of Owatonna Public Utilities following a renovation by architects Leo A. Daly.