When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
Great Solutions | Aug 23, 2016
11 great solutions for the commercial construction market
A roll-up emergency department, next-gen telemedicine center, and biophilic cooling pods are among the AEC industry’s clever ideas and novel innovations for 2016.
| Aug 19, 2016
RECONSTRUCTION GIANTS: Facelifts give buildings new identities, even as they keep a few wrinkles
Reconstruction is always a balancing act between the client’s pro forma and what the building needs to be vibrant again.
| Aug 19, 2016
Top 130 Reconstruction Architecture Firms
The Beck Group, Stantec, and IMC Consruction top Building Design+Construction’s annual ranking of the nation’s largest reconstruction sector architecture and A/E firms, as reported in the 2016 Giants 300 Report.
| Aug 18, 2016
LOCAL GOVERNMENT GIANTS: A ranking of the nation’s top design and construction firms in local sector work
HOK, Stantec, Turner Construction Co.,Clark Group, AECOM and STV top Building Design+Construction’s annual rankings of the nation’s largest local government sector AEC firms, as reported in the 2016 Giants 300 Report.
| Aug 18, 2016
STATE GOVERNMENT GIANTS: A ranking of the nation’s top design and construction firms in state sector work
CannonDesign, Stantec, Turner Construction Co.,Mortensen Construction, WSP | Parsons Brinckerhoff and AECOM top Building Design+Construction’s annual rankings of the nation’s largest state government sector AEC firms, as reported in the 2016 Giants 300 Report.
Hotel Facilities | Aug 17, 2016
First of its kind tri-branded Marriott hotel under construction in downtown Nashville
The hotel will combine the AC Hotels, Residence Inn, and SpringHill Suites brands.
University Buildings | Aug 16, 2016
New images of Rice University’s Moody Center for the Arts revealed by Michael Maltzan Architecture
The arts center will foster creativity for making and presenting works across all disciplines
Designers | Aug 16, 2016
CCDI, Morphosis, and Diller Scofidio + Renfro are among ten finalists vying for Chinese Eco-Island design
The winning firm will design the master plan and central buildings for the man made Haikou Bay island.
Mixed-Use | Aug 16, 2016
Goettsch Partners completes mixed-use tower in R&F Yingkai Square
The 66-story building is now the 7th tallest completed building in Guangzhou.
| Aug 15, 2016
SPORTS FACILITY GIANTS: New and renovated college sports venues - designed to serve students and the community
Schools are renovating existing structures or building new sports facilities that can serve the student body and surrounding community.
