When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
Architects | Dec 9, 2016
Leddy Maytum Stacy Architects receives the 2017 AIA Architecture Firm Award
LMSA is the 54th AIA Architecture Firm Award recipient.
| Dec 8, 2016
Paul Revere Williams, FAIA, awarded 2017 AIA Gold Medal
The Gold Medal honors an individual whose significant body of work has had a lasting influence on the theory and practice of architecture.
Building Team | Dec 8, 2016
The NYC Public Design Commission recognizes 12 projects with its 2016 Excellence in Design Award
2016 marked the 34th year the Public Design Commission has handed out its Excellence in Design Awards.
Education Facilities | Dec 7, 2016
How corporate design keeps educational design relevant
Learning is a lot like working; it varies daily, ranges from individual to collaborative, formal to informal and from hands on to digital.
| Dec 6, 2016
Workplace pilots: Test. Learn. Build
Differentiated from mock-ups or beta sites, workplace pilots are small scale built work environments, where an organization’s employees permanently reside and work on a daily basis.
Building Team | Dec 2, 2016
Alexandria Real Estate Equities becomes first real estate investment trust to be named a First-in-Class Fitwel Champion
Fitwel building certification was developed to foster positive impacts on building occupant health and productivity through improvements to workplace design and policies.
Government Buildings | Dec 1, 2016
Unlocking innovation in the government workplace
Government work settings ranked the lowest in their effectiveness across the four work modes: focus (individual) work, collaboration, socializing (informal gathering that fosters trust and teamwork) and learning.
Architects | Nov 20, 2016
D.C.’s first distillery-eatery taps into a growing trend
The stylish location targets customers craving craft spirits and late-night dining.
Architects | Nov 18, 2016
A Frank Lloyd Wright building in Montana will soon be demolished, or will it?
The building is one of only three Frank Lloyd Wright-designed buildings in the state.
Architects | Nov 11, 2016
Six finalists selected for London’s Illuminated River competition
The competition is searching for the best design for lighting the bridges of central London.