When it debuted, in 1988, Fashion Mall, Plantation, Fla., was your typical anchor-driven retail leviathan. When it closed, in 2006, Fashion Mall was typical of huge shopping centers' fall from grace with many customers. Its prospects for resurrection, though, brightened last year, when Encore Capital Management acquired the property and announced plans to spend $300 million to turn it into Plantation’s new town square, dubbed 321 North.
TOP 90 RETAIL ARCHITECTURE FIRMS
Rank, Firm, 2015 Revenue
1. CallisonRTKL $205,964,000
2. Gensler $129,680,000
3. GreenbergFarrow $49,719,540
4. MG2 $45,652,293
5. Stantec $39,933,013
6. FRCH Design Worldwide $38,017,500
7. WD Partners $38,000,000
8. MBH Architects $28,126,062
9. NORR $20,326,054
10. P+R Architects $20,000,000
TOP 80 RETAIL CONSTRUCTION FIRMS
Rank, Firm, 2015 Revenue
1. VCC $574,787,663
2. PCL Construction Enterprises $556,581,503
3. Whiting-Turner Contracting Co., The $553,062,362
4. Shawmut Design and Construction $349,000,000
5. EMJ Corp. $287,137,603
6. Hoar Construction $235,377,000
7. dck worldwide $204,462,000
8. Turner Construction Co. $195,934,217
9. Beck Group, The $185,064,042
10. W.E. O’Neil Construction Co. $174,093,120
TOP 50 RETAIL ENGINEERING FIRMS
Rank, Firm, 2015 Revenue
1. Jacobs $167,960,000
2. Henderson Engineers $50,149,210
3. WSP | Parsons Brinckerhoff $33,622,000
4. Wiss, Janney, Elstner Associates $21,580,000
5. Core States Group $13,874,811
6. KLH Engineers $9,139,313
7. Wallace Engineering $8,200,000
8. Arup $7,105,331
9. Shive-Hattery $6,168,437
10. Highland Associates $5,900,000
Encore will bulldoze most of the mall, leave a nearby hotel and parking garage standing, and construct a 100,000-sf office tower, two apartment buildings totaling 700 units, and 73,000 sf of new retail space.
In its latest Retail Investment Forecast, Marcus & Millichap singles out the enhanced value of malls that can be repositioned as “lifestyle centers.” For instance, A/E firm NORR is working on a 300,000-sf project in Detroit that will include 25,000 sf of retail, fast-casual restaurants, a hotel, and apartments, says NORR VP Anthony Ricciuti, RA, OAA, NCARB.
Developers see malls as “part of a cocktail that creates a destination,” says Matt Billerbeck, AIA, SVP in CallisonRTKL’s Seattle office. His firm’s “Mall of the Future” report describes successful malls as walkable, transit accessible, anchored by food and experience, mixed use in nature, and connected to shoppers via smartphone and Internet-of-Things technology.
Successful retail is “more engaged with life on the street,” says Susanne Pini, HDR’s Director of Retail and Mixed-Use Practice. She points to the 864,000-sf, $200 million Woologong Central shopping center, 55 miles south of Sydney, Australia. Since its opening in 2014, 34 bars and restaurants have sprouted around it.
TECHNOLOGY: the ENEMY becomes the ENABLER
The National Retail Federation estimates total retail sales will increase 3.1% in 2016 over last year. But bricks-and-mortar dealers continue to struggle, as evinced by bankruptcies (Sports Authority, Aeropostale) and bleak earnings reports (Macy’s, Nordstrom, Target). Online sales, now 7.7% of the total, could hit 11% by 2018, predicts Forrester Research.
But dealers that once saw the Internet as a threat are finding ways to use technology. NORR’s Ricciuti says the Eastern Market in the Delta terminal at Detroit’s Metropolitan Airport is installing a “virtual maitre d,” an interactive hologram that will provide travelers with information and directions.
“Technology and mobility have created a new paradigm, in which stores and online shopping represent a single strategy to reach customers,” says Margaux Jaffa, VP, VOA Associates. Online dealers Amazon, Warby Parker, and Birchbox are opening stores, following Apple’s wildly successful example.
“It’s all about the experience,” says Jim Scarpone, Director of Business Development, Shawmut Design + Construction. A recent Shawmut project—Ralph Lauren’s three-story, 38,000-sf Polo flagship store in New York—is piloting RFID-enabled fitting rooms and touch-screen mirrors that sync with the store’s inventory and point-of-sale systems.
The mirrors, devised by Oak Labs, read bar codes on clothing tags. Numbers pop up on the mirror and shoppers can call up item details, and try different colors and styles. Requests for help are delivered via iPad to an associate, who can send a text that appears on the mirror with his or her name and photo.
The Oak Interactive Fitting Rooms can also provide dealers with tons of customer and inventory management data.
Shawmut just completed work on Cadillac House, in New York’s SoHo district. The 12,000-sf auto dealership and showroom opened June 2. It has an incubator space for designers, a coffee bar, a runway, and an art gallery. “It’s not just about selling cars,” says Scarpone, “it’s about selling the brand.”
RETURN TO THE GIANTS 300 LANDING PAGE
Related Stories
MFPRO+ New Projects | Jun 27, 2024
Chicago’s long-vacant Spire site will be home to a two-tower residential development
In downtown Chicago, the site of the planned Chicago Spire, at the confluence of Lake Michigan and the Chicago River, has sat vacant since construction ceased in the wake of the Great Recession. In the next few years, the site will be home to a new two-tower residential development, 400 Lake Shore.
Codes and Standards | Jun 27, 2024
Berkeley, Calif., voters will decide whether to tax large buildings with gas hookups
After a court struck down a first-in-the-nation ban on gas hookups in new buildings last year, voters in Berkeley, Calif., will have their say in November on a measure to tax large buildings that use natural gas.
Mass Timber | Jun 26, 2024
Oregon State University builds a first-of-its-kind mass timber research lab
In Corvallis, Oreg., the Jen-Hsun Huang and Lori Mills Huang Collaborative Innovation Complex at Oregon State University aims to achieve a distinction among the world’s experimental research labs: It will be the first all-mass-timber lab meeting rigorous vibration criteria (2000 micro-inches per second, or MIPS).
Sustainability | Jun 26, 2024
5 ways ESG can influence design and create opportunities
Gensler sustainability leaders Stacey Olson, Anthony Brower, and Audrey Handelman share five ways they're rethinking designing for ESG, using a science-based approach that can impact the ESG value chain.
Student Housing | Jun 25, 2024
P3 student housing project with 176 units slated for Purdue University Fort Wayne
A public/private partnership will fund a four-story, 213,000 sf apartment complex on Purdue University Fort Wayne’s (PFW’s) North Campus in Fort Wayne, Indiana. The P3 entity was formed exclusively for this property.
Sustainability | Jun 24, 2024
CBRE to use Climate X platform to help clients calculate climate-related risks
CBRE will use risk analysis platform Climate X to provide climate risk data to commercial renters and property owners. The agreement will help clients calculate climate-related risks and return on investments for retrofits or acquisitions that can boost resiliency.
MFPRO+ News | Jun 24, 2024
‘Yes in God’s Backyard’ movement could create more affordable housing
The so-called “Yes in God’s Backyard” (YIGBY) movement, where houses of worship convert their properties to housing, could help alleviate the serious housing crisis affecting many communities around the country.
Student Housing | Jun 20, 2024
How student housing developments are evolving to meet new expectations
The days of uninspired dorm rooms with little more than a bed and a communal bathroom down the hall are long gone. Students increasingly seek inclusive design, communities to enhance learning and living, and a focus on wellness that encompasses everything from meditation spaces to mental health resources.
Museums | Jun 20, 2024
Connecticut’s Bruce Museum more than doubles its size with a 42,000-sf, three-floor addition
In Greenwich, Conn., the Bruce Museum, a multidisciplinary institution highlighting art, science, and history, has undergone a campus revitalization and expansion that more than doubles the museum’s size. Designed by EskewDumezRipple and built by Turner Construction, the project includes a 42,000-sf, three-floor addition as well as a comprehensive renovation of the 32,500-sf museum, which was originally built as a private home in the mid-19th century and expanded in the early 1990s.
Building Technology | Jun 18, 2024
Could ‘smart’ building facades heat and cool buildings?
A promising research project looks at the possibilities for thermoelectric systems to thermally condition buildings, writes Mahsa Farid Mohajer, Sustainable Building Analyst with Stantec.