When it debuted, in 1988, Fashion Mall, Plantation, Fla., was your typical anchor-driven retail leviathan. When it closed, in 2006, Fashion Mall was typical of huge shopping centers' fall from grace with many customers. Its prospects for resurrection, though, brightened last year, when Encore Capital Management acquired the property and announced plans to spend $300 million to turn it into Plantation’s new town square, dubbed 321 North.
TOP 90 RETAIL ARCHITECTURE FIRMS
Rank, Firm, 2015 Revenue
1. CallisonRTKL $205,964,000
2. Gensler $129,680,000
3. GreenbergFarrow $49,719,540
4. MG2 $45,652,293
5. Stantec $39,933,013
6. FRCH Design Worldwide $38,017,500
7. WD Partners $38,000,000
8. MBH Architects $28,126,062
9. NORR $20,326,054
10. P+R Architects $20,000,000
TOP 80 RETAIL CONSTRUCTION FIRMS
Rank, Firm, 2015 Revenue
1. VCC $574,787,663
2. PCL Construction Enterprises $556,581,503
3. Whiting-Turner Contracting Co., The $553,062,362
4. Shawmut Design and Construction $349,000,000
5. EMJ Corp. $287,137,603
6. Hoar Construction $235,377,000
7. dck worldwide $204,462,000
8. Turner Construction Co. $195,934,217
9. Beck Group, The $185,064,042
10. W.E. O’Neil Construction Co. $174,093,120
TOP 50 RETAIL ENGINEERING FIRMS
Rank, Firm, 2015 Revenue
1. Jacobs $167,960,000
2. Henderson Engineers $50,149,210
3. WSP | Parsons Brinckerhoff $33,622,000
4. Wiss, Janney, Elstner Associates $21,580,000
5. Core States Group $13,874,811
6. KLH Engineers $9,139,313
7. Wallace Engineering $8,200,000
8. Arup $7,105,331
9. Shive-Hattery $6,168,437
10. Highland Associates $5,900,000
Encore will bulldoze most of the mall, leave a nearby hotel and parking garage standing, and construct a 100,000-sf office tower, two apartment buildings totaling 700 units, and 73,000 sf of new retail space.
In its latest Retail Investment Forecast, Marcus & Millichap singles out the enhanced value of malls that can be repositioned as “lifestyle centers.” For instance, A/E firm NORR is working on a 300,000-sf project in Detroit that will include 25,000 sf of retail, fast-casual restaurants, a hotel, and apartments, says NORR VP Anthony Ricciuti, RA, OAA, NCARB.
Developers see malls as “part of a cocktail that creates a destination,” says Matt Billerbeck, AIA, SVP in CallisonRTKL’s Seattle office. His firm’s “Mall of the Future” report describes successful malls as walkable, transit accessible, anchored by food and experience, mixed use in nature, and connected to shoppers via smartphone and Internet-of-Things technology.
Successful retail is “more engaged with life on the street,” says Susanne Pini, HDR’s Director of Retail and Mixed-Use Practice. She points to the 864,000-sf, $200 million Woologong Central shopping center, 55 miles south of Sydney, Australia. Since its opening in 2014, 34 bars and restaurants have sprouted around it.
TECHNOLOGY: the ENEMY becomes the ENABLER
The National Retail Federation estimates total retail sales will increase 3.1% in 2016 over last year. But bricks-and-mortar dealers continue to struggle, as evinced by bankruptcies (Sports Authority, Aeropostale) and bleak earnings reports (Macy’s, Nordstrom, Target). Online sales, now 7.7% of the total, could hit 11% by 2018, predicts Forrester Research.
But dealers that once saw the Internet as a threat are finding ways to use technology. NORR’s Ricciuti says the Eastern Market in the Delta terminal at Detroit’s Metropolitan Airport is installing a “virtual maitre d,” an interactive hologram that will provide travelers with information and directions.
“Technology and mobility have created a new paradigm, in which stores and online shopping represent a single strategy to reach customers,” says Margaux Jaffa, VP, VOA Associates. Online dealers Amazon, Warby Parker, and Birchbox are opening stores, following Apple’s wildly successful example.
“It’s all about the experience,” says Jim Scarpone, Director of Business Development, Shawmut Design + Construction. A recent Shawmut project—Ralph Lauren’s three-story, 38,000-sf Polo flagship store in New York—is piloting RFID-enabled fitting rooms and touch-screen mirrors that sync with the store’s inventory and point-of-sale systems.
The mirrors, devised by Oak Labs, read bar codes on clothing tags. Numbers pop up on the mirror and shoppers can call up item details, and try different colors and styles. Requests for help are delivered via iPad to an associate, who can send a text that appears on the mirror with his or her name and photo.
The Oak Interactive Fitting Rooms can also provide dealers with tons of customer and inventory management data.
Shawmut just completed work on Cadillac House, in New York’s SoHo district. The 12,000-sf auto dealership and showroom opened June 2. It has an incubator space for designers, a coffee bar, a runway, and an art gallery. “It’s not just about selling cars,” says Scarpone, “it’s about selling the brand.”
RETURN TO THE GIANTS 300 LANDING PAGE
Related Stories
| Jan 16, 2015
New York City construction costs continue to climb
A study released by the New York Building Congress shows that construction costs in Manhattan have risen 5% in each of the last two years.
| Jan 15, 2015
A reconstructed Taliesin West is the largest Frank Lloyd Wright LEGO Model [slideshow]
Artist Adam Reed Tucker used 180,000 LEGO pieces and 420 hours of work to recreate Frank Lloyd Wright's Taliesin West campus.
| Jan 15, 2015
Construction materials prices fall in November
Construction input prices dipped 1.4% during the final month of 2014 and are down nearly 1% on a year-over-year basis, according to the Jan. 15 producer price index release from the U.S. Department of Labor.
| Jan 15, 2015
Libeskind unveils 'zig zag' plan for recreational center near Vilnius ski area
Perched on the highest peak between Vilnius' historic quarter and downtown, the Vilnius Beacon will be a hub for visiting skiers and outdoor enthusiasts.
| Jan 15, 2015
Illustrations capture essence of Aalto, Ando, Hadid, Foster, and other famous architects [slideshow]
The illustrations are Federico Babina's abstract interpretations of the styles of famous architects, from Frank Lloyd Wright to Bjarke Ingels.
| Jan 14, 2015
10 change management practices that can ease workplace moves
No matter the level of complexity, workplace change can be a challenge for your client's employees. VOA's Angie Lee breaks down the process of moving offices as efficiently as possible, from creating a "change team" to hosting hard-hat tours.
| Jan 13, 2015
Steven Holl unveils design for $450 million redevelopment of Houston's Museum of Fine Arts
Holl designed the campus’ north side to be a pedestrian-centered cultural hub on a lively landscape with ample underground parking.
| Jan 12, 2015
23 projects win AIA's highest architecture award
Bjarke Ingels' Danish Maritime Museum and William Rawn's Cambridge Public Library are among the winning projects.
| Jan 9, 2015
Santiago Calatrava talks with BBC about St. Nicholas Church on Ground Zero
Calatrava reveals that he wanted to retain the “tiny home” feel of the original church building that was destroyed with the twin towers on 9/11.
| Jan 9, 2015
Nonresidential construction hiring surges in December 2014
The U.S. construction industry added 48,000 jobs in December, including 22,800 jobs in nonresidential construction, according to the Bureau of Labor Statistics preliminary estimate released Jan. 9.
