When it debuted, in 1988, Fashion Mall, Plantation, Fla., was your typical anchor-driven retail leviathan. When it closed, in 2006, Fashion Mall was typical of huge shopping centers' fall from grace with many customers. Its prospects for resurrection, though, brightened last year, when Encore Capital Management acquired the property and announced plans to spend $300 million to turn it into Plantation’s new town square, dubbed 321 North.
TOP 90 RETAIL ARCHITECTURE FIRMS
Rank, Firm, 2015 Revenue
1. CallisonRTKL $205,964,000
2. Gensler $129,680,000
3. GreenbergFarrow $49,719,540
4. MG2 $45,652,293
5. Stantec $39,933,013
6. FRCH Design Worldwide $38,017,500
7. WD Partners $38,000,000
8. MBH Architects $28,126,062
9. NORR $20,326,054
10. P+R Architects $20,000,000
TOP 80 RETAIL CONSTRUCTION FIRMS
Rank, Firm, 2015 Revenue
1. VCC $574,787,663
2. PCL Construction Enterprises $556,581,503
3. Whiting-Turner Contracting Co., The $553,062,362
4. Shawmut Design and Construction $349,000,000
5. EMJ Corp. $287,137,603
6. Hoar Construction $235,377,000
7. dck worldwide $204,462,000
8. Turner Construction Co. $195,934,217
9. Beck Group, The $185,064,042
10. W.E. O’Neil Construction Co. $174,093,120
TOP 50 RETAIL ENGINEERING FIRMS
Rank, Firm, 2015 Revenue
1. Jacobs $167,960,000
2. Henderson Engineers $50,149,210
3. WSP | Parsons Brinckerhoff $33,622,000
4. Wiss, Janney, Elstner Associates $21,580,000
5. Core States Group $13,874,811
6. KLH Engineers $9,139,313
7. Wallace Engineering $8,200,000
8. Arup $7,105,331
9. Shive-Hattery $6,168,437
10. Highland Associates $5,900,000
Encore will bulldoze most of the mall, leave a nearby hotel and parking garage standing, and construct a 100,000-sf office tower, two apartment buildings totaling 700 units, and 73,000 sf of new retail space.
In its latest Retail Investment Forecast, Marcus & Millichap singles out the enhanced value of malls that can be repositioned as “lifestyle centers.” For instance, A/E firm NORR is working on a 300,000-sf project in Detroit that will include 25,000 sf of retail, fast-casual restaurants, a hotel, and apartments, says NORR VP Anthony Ricciuti, RA, OAA, NCARB.
Developers see malls as “part of a cocktail that creates a destination,” says Matt Billerbeck, AIA, SVP in CallisonRTKL’s Seattle office. His firm’s “Mall of the Future” report describes successful malls as walkable, transit accessible, anchored by food and experience, mixed use in nature, and connected to shoppers via smartphone and Internet-of-Things technology.
Successful retail is “more engaged with life on the street,” says Susanne Pini, HDR’s Director of Retail and Mixed-Use Practice. She points to the 864,000-sf, $200 million Woologong Central shopping center, 55 miles south of Sydney, Australia. Since its opening in 2014, 34 bars and restaurants have sprouted around it.
TECHNOLOGY: the ENEMY becomes the ENABLER
The National Retail Federation estimates total retail sales will increase 3.1% in 2016 over last year. But bricks-and-mortar dealers continue to struggle, as evinced by bankruptcies (Sports Authority, Aeropostale) and bleak earnings reports (Macy’s, Nordstrom, Target). Online sales, now 7.7% of the total, could hit 11% by 2018, predicts Forrester Research.
But dealers that once saw the Internet as a threat are finding ways to use technology. NORR’s Ricciuti says the Eastern Market in the Delta terminal at Detroit’s Metropolitan Airport is installing a “virtual maitre d,” an interactive hologram that will provide travelers with information and directions.
“Technology and mobility have created a new paradigm, in which stores and online shopping represent a single strategy to reach customers,” says Margaux Jaffa, VP, VOA Associates. Online dealers Amazon, Warby Parker, and Birchbox are opening stores, following Apple’s wildly successful example.
“It’s all about the experience,” says Jim Scarpone, Director of Business Development, Shawmut Design + Construction. A recent Shawmut project—Ralph Lauren’s three-story, 38,000-sf Polo flagship store in New York—is piloting RFID-enabled fitting rooms and touch-screen mirrors that sync with the store’s inventory and point-of-sale systems.
The mirrors, devised by Oak Labs, read bar codes on clothing tags. Numbers pop up on the mirror and shoppers can call up item details, and try different colors and styles. Requests for help are delivered via iPad to an associate, who can send a text that appears on the mirror with his or her name and photo.
The Oak Interactive Fitting Rooms can also provide dealers with tons of customer and inventory management data.
Shawmut just completed work on Cadillac House, in New York’s SoHo district. The 12,000-sf auto dealership and showroom opened June 2. It has an incubator space for designers, a coffee bar, a runway, and an art gallery. “It’s not just about selling cars,” says Scarpone, “it’s about selling the brand.”
RETURN TO THE GIANTS 300 LANDING PAGE
Related Stories
Giants 400 | Oct 22, 2021
2021 Airport Sector Giants: Top architecture, engineering, and construction firms in the U.S. airport facilities sector
AECOM, Hensel Phelps, PGAL, and Gensler top BD+C's rankings of the nation's largest airport sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Oct 22, 2021
2021 Sports Facilities Giants: Top architecture, engineering, and construction firms in the U.S. sports and recreation facility sector
AECOM, Populous, Kimley-Horn, and HOK top BD+C's rankings of the nation's largest sports and recreation facility sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Multifamily Housing | Oct 21, 2021
Chicago’s historic Lathrop public housing complex gets new life as mixed-income community
A revitalized New Deal–era public housing community in Chicago brings the Garden City movement of yesteryear into the 21st century.
Sponsored | BD+C University Course | Oct 15, 2021
7 game-changing trends in structural engineering
Here are seven key areas where innovation in structural engineering is driving evolution.
| Oct 14, 2021
The future of mass timber construction, with Swinerton's Timberlab
In this exclusive for HorizonTV, BD+C's John Caulfield sat down with three Timberlab leaders to discuss the launch of the firm and what factors will lead to greater mass timber demand.
Multifamily Housing | Oct 12, 2021
Affordable and sublime: 13 projects that represent the future of affordable housing
These projects prove that it’s possible to develop aesthetically pleasing, high-quality housing for low-income families, the homeless, and veterans.
Building Owners | Oct 12, 2021
6 ways building owners can own their construction projects
Building owners have an important role in executing their capital projects and can greatly increase their project’s chances of success by understanding and actively managing a few key factors.
AEC Tech Innovation | Oct 7, 2021
How tech informs design: A conversation with Mancini's Christian Giordano
Mancini's growth strategy includes developing tech tools that help clients appreciate its work.
Green | Oct 6, 2021
My reaction to the UN IPCC Climate Change 2021 report: Ugh!
The recent report of the UN Intergovernmental Panel on Climate Change is not a happy read.
Sponsored | Glass and Glazing | Oct 1, 2021
Specifying Responsibly to Save Birds’ Lives
Realizing sustainable, bird-friendly glass design