Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Apr 5, 2011
Top 10 Buildings: Women in Architecture
Making selections of top buildings this week led to a surprising discovery about the representation of women in architecture, writes Tom Mallory, COO and co-founder, OpenBuildings.com. He discovered that finding female-created architecture, when excluding husband/wife teams, is extremely difficult and often the only work he came across was akin to interior design.
| Apr 5, 2011
What do Chengdu, Lagos, and Chicago have in common?
They’re all “world middleweight cities” that are likely to become regional megacities (10 million people) by 2025—along with Dongguan, Guangzhou, Hangzhou, Shenzhen, Tianjin, and Wuhan (China); Kinshasa (Democratic Republic of the Congo); Jakarta (Indonesia); Lahore (Pakistan); and Chennai (India), according to a new report from McKinsey Global Institute: “Urban World: Mapping the economic power of cities”.
| Mar 30, 2011
China's low-carbon future city
In 2005, the Chinese government announced its target to reduce energy consumption per GDP unit by 20% by the year 2010. After a multi-billion investment, that target has been reached. The Chinese Climate Protection Program’s goal to increase energy efficiency, develop renewable energies, and promote energy savings while reducing pollutant emissions and strengthening environmental protection is reflected in the “Future City” by SBA Design.
| Mar 30, 2011
Is the AEC industry at risk of losing its next generation leaders without better mentoring?
After two or three horrifying years for the AEC industry, we are finally seeing the makings of a turnaround. However, data developed by Kermit Baker as part of the AIA Work-on-the-Boards survey program indicates that between 17% and 22% of design firms are eliminating positions for interns and staff with less than six years of experience. This data suggests the industry is at risk of losing a large segment of its next generation of leaders if something isn't done to improve mentoring across the profession.
