Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Nov 23, 2011
Griffin Electric completes Gwinnett Tech project
Accommodating up to 3,000 students annually beginning this fall, the 78,000-sf, three-story facility consists of thirteen classrooms and twelve high-tech laboratories, in addition to several lecture halls and faculty offices.
| Nov 22, 2011
Corporate America adopting revolutionary technology
The survey also found that by 2015, the standard of square feet allocated per employee is expected to drop from 200 to estimates ranging from 50 to 100 square feet per person dependent upon the industry sector.
| Nov 22, 2011
Report finds that L.A. lags on solar energy, offers policy solutions
Despite robust training programs, L.A. lacks solar jobs; lost opportunity for workers in high-need communities.
| Nov 22, 2011
Saskatchewan's $1.24 billion carbon-capture project
The government of Saskatchewan has approved construction of the Boundary Dam Integrated Carbon Capture and Storage Demonstration Project.
| Nov 22, 2011
New Green Matters Conference examines emerging issues in concrete and sustainability
High-interest topics will be covered in technical seminars, including infrared reflective coatings for heat island mitigation, innovative uses of concrete to provide cooling and stormwater management, environmental benefits of polished concrete, and advancements in functional resilience of architectural concrete.
| Nov 22, 2011
Suffolk Construction selected as contractor for Boston luxury residential tower
Project team breaks ground on 488,000-sf building that will feature world-class amenities.
| Nov 22, 2011
Jones Lang LaSalle completes construction of two new stores in Manhattan
Firm creates new global design standard serving as project manager for Uniglo’s 89,000-sf flagship location and, 64,000-sf store.
| Nov 21, 2011
Mortenson and enXco partnership to build its 19th wind project
The 8,500 acres project will generate140 megawatts of wind power – enough energy to power approximately 39,000 homes.