Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Mar 13, 2012
China's high-speed building boom
A 30-story hotel in Changsha went up in two weeks. Some question the safety in that, but the builder defends its methods.
| Mar 13, 2012
Commercial glazer Harmon expanding into Texas
Company expanding into the Texas market with a new office in Dallas and a satellite facility in Austin.
| Mar 13, 2012
Worker office space to drop below 100-sf in five years
The average for all companies for square feet per worker in 2017 will be 151 sf, compared to 176 sf, and 225 sf in 2010.
| Mar 12, 2012
Improving the performance of existing commercial buildings: the chemistry of sustainable construction
Retrofitting our existing commercial buildings is one of the key steps to overcoming the economic and environmental challenges we face.
| Mar 9, 2012
2012 Giants 300 survey due Friday, April 13
See how your firm ranks among the AEC industry leaders.
| Mar 7, 2012
Firestone iPad app offers touch technology
Free app provides a preview of Firestone’s Roots to Rooftop Building Envelope Solution with an overview of all the products from ground and stormwater management solutions, to complete wall panel and commercial roofing system applications.
| Mar 7, 2012
LEO A DALY opens new office in Riyadh, Saudi Arabia
Jay N. Kline, Regional Manager – Saudi Arabia, to lead new office.
| Mar 7, 2012
Turner appointed Batson-Cook CFO and treasurer
Cecil G. Hood to continue in advisory role.
