Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Nov 6, 2012
Honeywell donates first responder products for Hurricane Sandy relief and recovery efforts
Honeywell Humanitarian Relief Fund to provide aid to local employees affected by Hurricane Sandy.
| Nov 6, 2012
Uponor files patent infringement suit against Sioux Chief Manufacturing
Uponor is seeking damages and an injunction to prevent Sioux Chief from selling the PowerPEX F1960 Ring with Stop, which it believes violates Uponor’s patent.
| Nov 6, 2012
Simpson Strong-Tie donates $25K to hurricane support
The company will also be matching employees’ personal contributions to the Red Cross and other nonprofit disaster relief organizations.
| Nov 6, 2012
Goettsch Partners designs new tower in Shunde, China
200-meter-tall building will be located between Guangzhou and Hong Kong.
| Nov 5, 2012
Brasfield & Gorrie awarded new steel processing facility for Kloeckner Metals
The construction will take place on a 16-acre greenfield site at ThyssenKrupp Industrial Park in Calvert.
| Nov 5, 2012
Trimble acquires Vico assets, extends design-build-operate capabilities
Software to add 5D management to Trimble’s Solutions for vertical construction contractors.
| Oct 30, 2012
Lord, Aeck & Sargent announces four student life facility wins
Projects recognize the architecture firm’s expertise on a nationwide basis.
| Oct 30, 2012
The Beck Group announces CEO succession plan
Current Eastern Division Director and company veteran, Fred Perpall, named CEO.
| Oct 30, 2012
Two-hour fire rated curtain wall passes CDC tests
CDC (Curtain Wall Design and Consulting) is an independent firm providing a wide range of building envelope design, engineering, and consulting services to design professionals nationwide.
| Oct 30, 2012
Wight & Company announces three hires
Expands team and adds staff to work on the UNO project.