Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
Projects | Apr 17, 2017
BD+C's 2017 Design Innovation Report
Façades that would make Dr. Seuss smile, living walls, and exterior wall space that doubles as gallery space are all represented in this year's BD+C Design Innovation Report.
Healthcare Facilities | Apr 13, 2017
The rise of human performance facilities
A new medical facility in Chicago focuses on sustaining its customers’ human performance.
Laboratories | Apr 13, 2017
How to design transformative scientific spaces? Put people first
While most labs are designed to achieve that basic functionality, a transformational lab environment prioritizes a science organization’s most valuable assets: its people.
Hotel Facilities | Apr 12, 2017
Hotels embrace place
Today’s hospitality environments emphasize unique, localized experiences to attract and engage guests.
Green | Apr 11, 2017
Passivhaus for high-rises? Research demonstrates viability of the stringent standards for tall residential buildings
A new study conducted by FXFOWLE shows that Building Teams can meet stringent Passivhaus performance standards with minimal impact to first cost and aesthetics.
Curtain Wall | Apr 11, 2017
Masters of geometry
Three firms that specialize in façades that curve, twist, and turn see themselves as artisans of the unthinkable.
Office Buildings | Apr 10, 2017
Innovation lab makes developing eye care solutions a collaborative affair
The Shop East innovation lab presents 13,500 sf of workspace across two floors with an emphasis on collaboration.
Architects | Apr 10, 2017
New Bjarke Ingels documentary gives a peek behind the curtain
The movie takes a slightly darker tone than previous projects chronicling the starchitect’s rise to prominence.
Architects | Apr 4, 2017
Architect Howard Elkus dies at 78
Cofounder of Elkus Manfredi Architects, his career spanned five decades, and included a spectrum of major design projects.