Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
Architects | May 8, 2018
WeWork names BIG’s Ingels as its Chief Architect
He’ll be plenty busy working with a company that has aggressive growth ambitions.
Architects | May 8, 2018
Illinois Office of Tourism unveils new Frank Lloyd Wright Trail
The trail stretches from Rockford to Springfield.
Architects | May 3, 2018
Designing innovative solutions for chronic homelessness
What’s stopping us from creating more Permanent Supportive Housing?
Architects | Apr 27, 2018
4 reasons to pursue speaking engagements
We found speaking engagements were among the top ten marketing techniques that AEC firms employ.
Office Buildings | Apr 19, 2018
From fitness to bowling alleys: How commercial office buildings are differentiating themselves through amenities
Here are five ways that amenities can help developers and building owners attract and secure tenants by appealing to their inhabitants.
Architects | Apr 19, 2018
Perkins Eastman and Dougherty announce intent to merge
Combined practice will create expanded capabilities for K-12, higher education projects in California.
Architects | Apr 17, 2018
Cannon Design expects merger with gkkworks will help streamline its deliveries
The combined firm reinforces its presence in the western U.S.
Architects | Apr 16, 2018
Is the AEC industry ready to shake off its retrograde image?
Technology has been and always will be perceived as a source for wonder and worry.
Architects | Apr 10, 2018
HOK names a physician as its new Chief Medical Officer
Dr. Andrew Ibrahim will collaborate with the firm’s medical planning and design teams.
Architects | Apr 5, 2018
AIA grants $100,000 to four Upjohn Research Initiative projects
The purpose of the grant is to provide base funds for applied research projects that will advance the design profession’s knowledge and practice.