Hollywood and theme parks have been walking arm in arm for years. But can they swim in sync?
Dubai, the second largest of the United Arab Emirates, is known for its gargantuan commercial building projects. The latest to be proposed is the world’s largest underwater theme park.
The creator of this five-acre aquatic experience is Los Angeles-based Reef Worlds, whose team includes film and television designers, dive-site developers, and marine biologists. CEO Patric Douglas notes that while scuba diving and snorkeling are a $3-billion-a-year business, most seaside venues don’t offer much in the way of special underwater experiences. “Many five-star resorts have one-star waterfronts,” says Douglas. Reef Worlds estimates there are 500,000 square miles of oceanfront at Caribbean and Asian hotels and resorts with limited appeal to adventurous tourists.
Douglas has been promoting the economic and ecological benefits of what he calls “habitat tourism,” which would give resort owners a way to monetize the waters off their beaches, while relieving some of the pressure from aquatic tourists on natural underwater reef systems that are endangered or dying.
Artificial reefs have been around for decades. Most were created with everything from sunken battleships to old tires—and most, says Douglas, are boring. “Who wants to look at a concrete triangle?” he asks. Reef Worlds intends to create “dynamic reefs” that would attract sea life, making them places people actually want to explore, he says. In Mexico, the company is developing an underwater art garden featuring 200 works of art that will take their cues from Mayan and Aztec iconography. Douglas calls this “Mayan Gods in 3D.”
Douglas says Reef Worlds will be able to bring in projects at 10-20% of the cost of a typical resort water theme park, which can run $70 million to build and $10 million a year to market and maintain.
Reef Worlds’ “Pearl of Dubai” project will be located in the waters around the World Islands development. Renderings suggest the park might be modeled after the mythic Lost City of Atlantis. Reef Worlds has five projects in varying stages of development in Dubai, Qatar, the Philippines, and Mexico.
Reef Worlds has had less success in the Caribbean: two years ago, Douglas found no takers when he offered $4.5 million to resorts in Jamaica to install underwater parks there. “It’s a vision thing,” he says, “and we’re playing the long game.”
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
Products and Materials | Feb 14, 2022
How building owners and developers can get ahead of the next supply chain disaster
Global supply chain interruptions that started at the very beginning of the pandemic are still with us and compounding every step of the way. Below are a few proven tips on how to avert some of the costly fallout should we be faced with similar commercial disasters at any time in the future.
Urban Planning | Feb 14, 2022
5 steps to remake suburbs into green communities where people want to live, work, and play
Stantec's John Bachmann offers proven tactic for retrofitting communities for success in the post-COVID era.
Urban Planning | Feb 11, 2022
6 ways to breathe life into mixed-use spaces
To activate mixed-use spaces and realize their fullest potential, project teams should aim to create a sense of community and pay homage to the local history.
Senior Living Design | Feb 11, 2022
Design for senior living: A chat with Rocky Berg, AIA
Rob Cassidy, Editor of MULTIFAMILY Design + Construction, chats with Rocky Berg, AIA, Principal with Dallas architecture firm three, about how to design senior living communities to meet the needs of the owner, seniors, their families, and staff.
Architects | Feb 11, 2022
How computer simulations of vision loss create more empathetic buildings for the visually impaired
Here is a look at four challenges identified from our research and how the design responds accordingly.
Healthcare Facilities | Feb 10, 2022
Respite for the weary healthcare worker
The pandemic has shined a light on the severe occupational stress facing healthcare workers. Creating restorative hospital environments can ease their feelings of anxiety and burnout while improving their ability to care for patients.
Architects | Feb 8, 2022
Perkins Eastman and BLT Architects merge
Expanding services in hospitality, education, and mixed-use sectors to better serve clients.
Architects | Feb 3, 2022
SmithGroup elevates Mark Adams to lead workplace practice
In his new role, Adams leads the firm’s practice devoted to the design of corporate and commercial facilities.
Architects | Feb 2, 2022
Steven L. Pliam joins LEO A DALY as Design Technology Leader
Pliam will oversee the deployment and use of technologies such as computational design, parametric design, digital practice, reality capture, visualization, virtual/augmented reality, GIS and AI/Machine Learning.
Architects | Jan 31, 2022
Heatherwick Studio proposes new public waterfront site for Seoul
Heatherwick Studio was recently selected as part of the team by the Seoul Metropolitan Government to create a new sports and cultural district for the city.