According to a survey that tracks Americans’ attitudes toward restroom facilities, almost 70% report that they’ve had a particularly unpleasant experience in a public restroom due to the condition of the facilities—a nearly 20% increase since 2012.
That’s bad news for businesses, since Americans say they judge establishments based on the state of their restrooms. According to the 2016 Healthy Hand Washing Survey, conducted by Bradley Corporation, most consumers believe a bad restroom indicates poor management, lowers their opinion of the company, shows the business doesn’t care about customers, and makes them think the company is lazy or sloppy.
Bradley also delved into what factors makes restrooms so unappealing. Chief restroom grievances include toilets that are clogged or not flushed; a really bad smell; an overall appearance that’s dirty, unkempt, or old; and partition doors that don’t latch closed.
Key restroom improvements Americans would most like to see include improved cleanliness, a completely touchless experience, better stocking of restroom supplies, and a never-ending supply of paper towels—even if there are dryers.
Inforgraphic: Bradley Corporation
As for restroom improvements they’ve seen over the past two to three years in specific types of facilities, respondents gave the highest marks to medical buildings, airports, restaurants, and higher education facilities. At the other end of the spectrum, restrooms in convenience stores, gas stations, and truck stops deteriorated the most.
Americans make no secret about their disdain for coming into contact with germs in public restrooms. Restroom entrance door handles, stall handles, and faucet handles are the surfaces that make them the most squeamish. Almost 60% of respondents say they operate the toilet flusher with their foot to avoid germs. More than half use a paper towel to cover the door handle, while others use their back side to open and close doors.
The Healthy Hand Washing Survey queried 1,062 American adults online December 10-13, 2015, about their handwashing habits in public restrooms and concerns about germs, colds, and the flu. Participants were from around the country, were 18 years and older, and were fairly evenly split between men and women (47% and 53%).
Inforgraphic: Bradley Corporation
Related Stories
Market Data | Sep 21, 2017
Architecture Billings Index continues growth streak
Design services remain in high demand across all regions and in all major sectors.
Market Data | Sep 21, 2017
How brand research delivers competitive advantage
Brand research is a process that firms can use to measure their reputation and visibility in the marketplace.
Contractors | Sep 19, 2017
Commercial Construction Index finds high optimism in U.S. commercial construction industry
Hurricane recovery efforts expected to heighten concerns about labor scarcities in the south, where two-thirds of contractors already face worker shortages.
Multifamily Housing | Sep 15, 2017
Hurricane Harvey damaged fewer apartments in greater Houston than estimated
As of Sept. 14, 166 properties reported damage to 8,956 units, about 1.4% of the total supply of apartments, according to ApartmentData.com.
High-rise Construction | Sep 8, 2017
CTBUH determines fastest elevators and longest runs in the world in new TBIN Study
When it comes to the tallest skyscrapers in the world, the vertical commute in the building becomes just as important as the horizontal commute through the city.
Multifamily Housing | Sep 5, 2017
Free WiFi, meeting rooms most popular business services amenities in multifamily developments
Complimentary, building-wide WiFi is more or less a given for marketing purposes in the multifamily arena.
Market Data | Sep 5, 2017
Nonresidential construction declines again, public and private sector down in July
Weakness in spending was widespread.
Market Data | Aug 29, 2017
Hidden opportunities emerge from construction industry challenges
JLL’s latest construction report shows stability ahead with tech and innovation leading the way.
Architects | Aug 21, 2017
AIA: Architectural salaries exceed gains in the broader economy
AIA’s latest compensation report finds average compensation for staff positions up 2.8% from early 2015.
Market Data | Aug 17, 2017
Marcum Commercial Construction Index reports second quarter spending increase in commercial and office construction
Spending in all 12 of the remaining nonresidential construction subsectors retreated on both an annualized and monthly basis.