The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Oct 27, 2011
iProspect selects VLK Architects for new office design
Company growth prompted iProspect to make the decision to move to a new space.
| Oct 27, 2011
ASSA Abloy, MAXXESS Systems announce U.S. Aperio integration
Aperio will integrate with MAXXESS's eAXxess and Efusion Event Management Software packages.
| Oct 26, 2011
Metl-Span selected for re-roof project
School remained in session during the renovation and it was important to minimize the disruption as much as possible.
| Oct 26, 2011
Shawmut Design and Construction awarded Tag Heuer build in Aventura, Fla.
New store features 1,200 sf fit out at Aventura Mall.
| Oct 25, 2011
HKS Science & Technology practice formed
Specializing in the planning and design of highly technical building types, HKS’s Science & Technology practice offers the broadest range of services available to the academic and biomedical research, biotechnology, pharmaceutical and medical device community, including laboratory programming, planning and design, strategic science planning and laboratory equipment planning.
| Oct 25, 2011
Universal teams up with Earthbound Corp. to provide streamlined commercial framing solutions
The primary market for the Intact Structural Frame is light commercial buildings that are typically designed with concrete masonry walls, steel joists and steel decks.
| Oct 25, 2011
Ritner Steel CEO elected to AISC Board
Freund will begin serving on the AISC board of directors, assisting with the organization's planning and leadership in the steel construction industry.
| Oct 25, 2011
Commitment to green building practices pays off
The study, conducted by the Pacific Northwest National Laboratory, built on a good indication of the potential for increased productivity and performance pilot research completed two years ago, with similarly impressive results.