The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Dec 20, 2011
HOAR Construction opens Austin, Texas office
Major projects in central Texas spur firm’s growth.
| Dec 19, 2011
HGA renovates Rowing Center at Cornell University
Renovation provides state-of-the-art waterfront facility.
| Dec 19, 2011
Chicago’s Aqua Tower wins international design award
Aqua was named both regional and international winner of the International Property Award as Best Residential High-Rise Development.
| Dec 19, 2011
Summit Design+Build selected as GC for Chicago recon project
The 130,000 square foot building is being completely renovated.
| Dec 19, 2011
USGBC welcomes new board directors?
Board responsible for articulating and upholding the vision, values, mission of organization.
| Dec 19, 2011
Davis Construction breaks ground on new NIAID property
The new offices will total 490,998 square feet in a 10-story building with two wings of 25,000 square feet each.
| Dec 19, 2011
Survey: Job growth driving demand for office and industrial real estate in Southern California
Annual USC Lusk Center for Real Estate forecast reveals signs of slow market recovery.
| Dec 16, 2011
Goody Clancy-designed Informatics Building dedicated at Northern Kentucky University
The sustainable building solution, built for approximately $255-sf, features innovative materials and intelligent building systems that align with the mission of integration and collaboration.
| Dec 16, 2011
Stalco Construction converts Babylon, N.Y. Town Hall into history museum
The project converted the landmark structure listed on the National Register of Historic Places into the Town of Babylon History Museum at Old Town Hall.
| Dec 14, 2011
Belfer Research Building tops out in New York
Hundreds of construction trades people celebrate reaching the top of concrete structure for facility that will accelerate treatments and cures at world-renowned institution.