The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Jan 11, 2012
Mortenson starts construction of Rim Rock Wind Project
Renewable energy contractor to build 189-megawatt wind project in Sunburst, Mont.
| Jan 9, 2012
FGM Architects acquires SRBL Architects
The firm reviewed gaps in each of the markets and identified a need in the municipal market for stronger police facility design expertise as well as additional project management and design expertise for this market.
| Jan 9, 2012
Shawmut appoints Les Hiscoe COO and EVP
In his new role, Hiscoe will focus on developing the Company’s field services divisions; national business in retail, hospitality, gaming, and sports venues; Tri-State business in academic and healthcare; sales and marketing; and human resources
| Jan 9, 2012
Thornton Tomasetti acquires green consulting firm Fore Solutions
International engineering firm launches new building sustainability practice.
| Jan 9, 2012
METALCON International 2012 announced
METALCON 2012 is scheduled for Oct. 9-11 at the Donald E Stephens Convention Center, Hall A, Rosemont, Ill.
| Jan 9, 2012
Lutron appoints Pessina president
In his 35-year career with Lutron, Pessina has acquired broad experience in the engineering, quality assurance and manufacturing areas.
| Jan 9, 2012
A new journey for KSS Architects co-founder
Kehrt's legacy of projects include Rutgers University's Biomedical Engineering Building, the renovation and expansion of Cornell University School of Hotel Administration, the recent new campus center at The Richard Stockton College of New Jersey and Princeton Township's Municipal Complex.
| Jan 8, 2012
TCA releases The Construction of Tilt-Up
The newest publication from the TCA is the second in a planned trilogy of resources covering the architecture, engineering and construction of Tilt-Up
| Jan 8, 2012
WHR Architects promotes Joel Colwell, AIA, to principal
With over 30 years of experience, Colwell has managed large-scale, complex projects for major healthcare systems as well as challenging smaller renovations and additions — all with notable success.