The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Jun 25, 2012
Thornton Tomasetti appoints Hofmeister and Zhu to board of directors
The addition of Hofmeister and Zhu brings the number of directors to 10.
| Jun 20, 2012
WHR’s Tradewell Fellowship Marks 15th Anniversary
Fellowship program marks milestone with announcement of new program curator and 2012 fellow
| Jun 15, 2012
Beck Group/Atlanta wins AGC Build Georgia Award
Site-specific safety plan, BIM analysis and third-party structural review contributed to successful implementation.
| Jun 15, 2012
Baldwin joins Charlotte office of Perkins Eastman as principal
Experience in healthcare planning and design to expand national healthcare practice in South and Mid-Atlantic.
| Jun 15, 2012
InPro’s bio-content becomes Cradle-to-Cradle CertifiedCM Silver
Two main components of G2 Blend formula now C2C Certified Silver.
| Jun 14, 2012
A. Eugene Kohn Watercolor Exhibition a showcase of KPF artwork in NYC
Kohn's watercolors have previously been displayed at the Guggenheim Museum in a show for the works of well-known architects.
| Jun 14, 2012
Gilbane names two new executive vice presidents
Dennis Cornick and Thomas Laird join Gilbane's executive team, expanding the company's leadership to drive business goals.
| Jun 14, 2012
Viscardi joins LEO A DALY as VP, corporate director of aviation programs
Viscardi will be responsible for providing the vision and strategy for growing the firm’s aviation practice, identifying and establishing new clients, as well as maintaining existing client relationships.
| Jun 14, 2012
Sustainability consultant’s keynote highlights the evolution of LEED green building in Spain
Sustainability planning, green building and water efficiency consultant, Jerry Yudelson keynoted the celebration of Spain’s first LEED Platinum Municipal Green Building.
| Jun 13, 2012
Thornton Tomasetti founding principals receive CTBUH Fazlur R. Khan Lifetime Achievement Medal
This is the first time the CTBUH Board of Trustees has awarded the prize to two individuals jointly.
