The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Apr 15, 2013
Seattle school certified as world's fourth Living Building
Bertschi School, an independent elementary school in the Capitol Hill neighborhood of Seattle, Wash., is now home to the first Living Building on the West Coast and the world’s fourth fully-certified Living Building.
| Apr 15, 2013
Advanced lighting controls and exterior tactics for better illumination - AIA/CES course
To achieve the goals of sustainability and high performance, stakeholders in new construction and renovation projects must rein in energy consumption, including lighting. This course presents detailed information about lighting control strategies that contribute to energy efficient buildings and occupant well-being, as well as tips for lighting building exteriors effectively and efficiently.
| Apr 15, 2013
eBay, Microsoft, Walt Disney World among keynote speakers for 2013 SMPS Conference, July 31 – August 2 in Orlando
The Society for Marketing Professional Services (SMPS) is pleased to announce the keynote speakers for ?Build Business: Dream Big!,? its 2013 conference to be held July 31 – August 2 at the Walt Disney World® Swan and Dolphin in Orlando.
| Apr 15, 2013
Using software and the power of the cloud to connect your back office to your field operations [webinar]
This webinar will focus on a new software subscription service that will help construction companies, general and specialty contractors connect their back office infrastructure with all of their field operations. The service will help capture, manage and report on the progress of existing construction jobs and help in the planning of new ones.
