The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Mar 20, 2014
13 dazzling wood building designs [slideshow]
From bold structural glulam designs to striking textured wall and ceiling schemes, these award-winning building projects showcase the design possibilities using wood.
| Mar 20, 2014
Fluor defines the future 7D deliverable without losing sight of real results today
A fascinating client story by Fluor SVP Robert Prieto reminds us that sometimes it’s the simplest details that can bring about real results today—and we shouldn’t overlook them, even as we push to change the future state of project facilitation.
| Mar 19, 2014
Architecture Billings Index shows slight improvement
The American Institute of Architects (AIA) reported that the February ABI score was 50.7, up slightly from a mark of 50.4 in January.
| Mar 19, 2014
Gehry, Zaha, Foster, Meier: Vote for your top 'starchitect' in this March Madness design legends tourney
Fast Company's Bracket Madness tournament pits 32 designers against each other to see who truly is the world's greatest living designer.
| Mar 19, 2014
Is it time to start selecting your own clients?
Will 2014 be the year that design firms start selecting the clients they want rather than getting in line with competitors to respond to RFPs? That’s the question posed by a recent thought-provoking article.
| Mar 19, 2014
How to develop a healthcare capital project using a 'true north charter'
Because healthcare projects take years to implement, developing a true north charter is essential for keeping the entire team on track and moving in the right direction.
| Mar 18, 2014
6 keys to better healthcare design
Healthcare facility planning and design experts cite six factors that Building Teams need to keep in mind on their next healthcare project.
| Mar 18, 2014
How your AEC firm can win more healthcare projects
Cutthroat competition and the vagaries of the Affordable Healthcare Act are making capital planning a more daunting task than ever. Our experts provide inside advice on how AEC firms can secure more work from hospital systems.
| Mar 18, 2014
Charles Dalluge joins DLR Group as president, COO
CEO Griff Davenport announces addition of Dalluge to executive leadership team
| Mar 17, 2014
Rem Koolhaas explains China's plans for its 'ghost cities'
China's goal, according to Koolhaas, is to de-incentivize migration into already overcrowded cities.