The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| May 11, 2014
Final call for entries: 2014 Giants 300 survey
BD+C's 2014 Giants 300 survey forms are due Wednesday, May 21. Survey results will be published in our July 2014 issue. The annual Giants 300 Report ranks the top AEC firms in commercial construction, by revenue.
| May 10, 2014
How your firm can gain an edge on university projects
Top administrators from five major universities describe how they are optimizing value on capital expenditures, financing, and design trends—and how their AEC partners can better serve them and other academic clients.
| May 9, 2014
It's official: Norman Foster-designed Harmon hotel and casino to be razed due to structural issues
Construction of the Las Vegas tower was halted in 2008 after experts discovered faulty steel beams in the structure. Now its owner, MGM, has received permission to demolish the building.
| May 9, 2014
5 trends transforming higher education
Performance-based funding models and the adoption of advanced technologies like augmented reality for teaching are just a few of the predictions offered by CannonDesign's higher education sector leader, Brad Lukanic.
| May 9, 2014
40 Under 40: Where are they now?
BD+C catches up with two past U40 honorees: Matt Dumich of Adrian Smith + Gordon Gill Architecture and David Montalba of Montalba Architects
| May 8, 2014
Perfecting prefab: 8 tips for healthcare construction projects
Leading AEC firms offer helpful advice for using BIM to pull off prefab for everything from MEP infrastructure to whole bathrooms.
| May 8, 2014
Don’t bother planning for the future - it doesn’t care about you
Though strategic planning has helped many businesses move forward, its time has passed. So says Economist and Author Bill Conerly. SPONSORED CONTENT
| May 8, 2014
Infographic: 4 most common causes of construction site fatalities
In honor of Safety Week, Skanska put together this nifty infographic on how to prevent deadly harm in construction.
| May 8, 2014
Sporting events in style: Infographic showcases novel stadiums of the world
UK precast concrete maker Banagher, which specializes in precast stadia solutions, has assembled a list of the world's top stadiums in terms of architectural and structural design.