The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
| Aug 27, 2014
Ranked: Top sports facility sector AEC firms [2014 Giants 300 Report]
Populous, AECOM, and Turner head BD+C's rankings of the nation's largest sports facility design and construction firms, as reported in the 2014 Giants 300 Report.
| Aug 27, 2014
Frank Lloyd Wright’s Taliesin school of architecture faces accreditation loss
The Frank Lloyd School of Architecture may be stripped of its ability to confer Master of Architects students based on a revised by-law of the Higher Learning Commission.
| Aug 27, 2014
Survey of NCAA athletic directors reveals strong demand for new facilities, fan amenities
More than 80% of college athletic directors plan to make significant investments in facilities over the next five years to target potential recruits and spectators, according to a new survey by AECOM and Ohio University.
| Aug 27, 2014
Study looks at lessons from involving children in K-12 school design
A study examining what architects can learn from children, especially during the design process, is being carried out through the University of Sheffield's school of architecture.
| Aug 27, 2014
Designs for community-based workspace in Carlsbad unveiled
Cruzan announced make, a 175,000-square-foot office redevelopment project on the coast of Carlsbad, Calif. Cruzan will usher this next generation of community-based, integrated workspace into existence in fall 2014.
| Aug 26, 2014
6 lessons from a true IPD project: George Washington University Hospital
In its latest blog post, Skanska shares tips and takeaways from the firm's second true integrated project delivery project.
| Aug 26, 2014
Ranked: Top industrial sector AEC firms [2014 Giants 300 Report]
Stantec, Jacobs, and Turner top BD+C's rankings of the nation's largest industrial sector design and construction firms, as reported in the 2014 Giants 300 Report.
| Aug 26, 2014
High-rise concept uses 'sky street' to link towers [slideshow]
The design for a new complex in Shenzhen’s bay area consists of highly reflective glass towers, expansive garden space, and a horizontal glass structure that connects the buildings.
| Aug 25, 2014
Restoration of quake-ravaged Atascadero City Hall affirms city’s strength [2014 Reconstruction Awards]
The landmark city hall was severely damaged by the San Simeon earthquake in 2003. Reconstruction renewed the building’s stability, restored its exterior, and improved the functionality of the interior.
| Aug 25, 2014
Ranked: Top cultural facility sector AEC firms [2014 Giants 300 Report]
Arup, Gensler, and Turner head BD+C's rankings of design and construction firms with the most revenue from cultural facility projects, as reported in the 2014 Giants 300 Report.