The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Building Team | May 8, 2015
Surety bond forms specifically for design-build projects now available
The documents are the first of their kind to be coauthored by designers and builders.
High-rise Construction | May 6, 2015
Parks in the sky? Subterranean bike paths? Meet the livable city, designed in 3D
Today’s great cities must be resilient—and open—to many things, including the influx of humanity, writes Gensler co-CEO Andy Cohen.
Architects | May 5, 2015
How to build 'smart' teams
In today's complex world, there are no simple answers—solutions to our most pressing problems aren't offered in 140 characters. Instead, it takes teams of people to rise to a challenge, resolve issues, and execute on strategy, writes Paladino's Julie Honeywell.
Multifamily Housing | May 1, 2015
Trade groups extend campaign to promote apartment living
The groups claim that there are more than 37 million Americans—12% of the population—living in just under 20 million apartment units nationwide. Apartments and their residents contribute $1.3 trillion annually to the economy.
Contractors | May 1, 2015
Nonresidential fixed investments fall in latest Construction Economic Update
This is the first time that nonresidential fixed investment declined since the first quarter of 2011, ABC reported. Nonresidential fixed investment had been rising by more than 4% on an annualized basis during five of the previous six quarters.
Architects | Apr 30, 2015
Safdie Architects accepting applications for 2015 Research Fellowship
The program, which features a theme of “dense urbanism,” encourages participants to tackle the challenges associated with contemporary urban landscapes using new tools and solutions to create a better functioning and humane city.
Museums | Apr 27, 2015
Finalists’ designs for Guggenheim Helsinki competition released
A custom-developed App engages an international public in the selection process.
Wood | Apr 26, 2015
Building wood towers: How high is up for timber structures?
The recent push for larger and taller wood structures may seem like an architectural fad. But Building Teams around the world are starting to use more large-scale structural wood systems.
Museums | Apr 23, 2015
Moshe Safdie unveils pentagonal scheme for National Medal of Honor Museum
The new museum near Charleston, S.C., will archive the history of the nation's highest military honorees.
Green | Apr 23, 2015
3 sustainable projects take top prize in 2015 Global Holcim Awards
Projects from Colombia, Sri Lanka, and the U.S. were chosen by the Holcim Foundation for the impact the projects have on their local communities.