The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Cultural Facilities | Jul 19, 2015
SET Architects wins design competition for Holocaust Memorial
The design for the memorial in Bologna, Italy, is dominated by two large metal monolithic structures that represent the oppressive wooden bunks in concentration camps in Germany during World War II.
Sports and Recreational Facilities | Jul 17, 2015
Japan scraps Zaha Hadid's Tokyo Olympic Stadium project
The rising price tag was one of the downfalls of the 70-meter-tall, 290,000-sm stadium. In 2014, the cost of the project was 163 billion yen, but that rose to 252 billion yen this year.
Cultural Facilities | Jul 16, 2015
Louisville group plans to build world's largest disco ball
The sphere would more than double the size of the current record holder.
Education Facilities | Jul 14, 2015
Chile selects architects for Subantarctic research center
Promoting ecological tourism is one of this facility’s goals
BIM and Information Technology | Jul 14, 2015
New city-modeling software quantifies the movement of urban dwellers
UNA for Rhino 3D helps determine the impact that urban design can have on where pedestrians go.
Industrial Facilities | Jul 14, 2015
Tesla may seek to double size of Gigafactory in Nevada
Tesla Motors purchased an additional 1,200 acres next to the Gigafactory and is looking to buy an additional 350 acres.
BIM and Information Technology | Jul 14, 2015
Nation’s first 'drone park' breaks ground in North Dakota
This is one of six testing sites around the country that are developing flight standards and evaluating the utility of drones for different tasks.
Sponsored | Building Team | Jul 10, 2015
Are you the wrong type of ‘engaged’ leader?
Much of what’s written about employee engagement focuses on how leaders can help their employees become more involved at work. But what about the leaders themselves?
Architects | Jul 9, 2015
NCARB: Record number of aspiring architects on path toward licensure
More than 37,170 design professionals either reported hours through the Intern Development Program or tested for the Architect Registration Examination last year, according to a new NCARB report.
Architects | Jul 7, 2015
Why AEC firms should be cultivating 'visible experts'
A new study pinpoints the true dollar value of having knowledge leaders and market shapers on your team.
