The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Airports | Sep 30, 2015
Takeoff! 5 ways high-flyin' airports are designing for rapid growth
Nimble designs, and technology that humanizes the passenger experience, are letting airports concentrate on providing service and generating revenue.
Contractors | Sep 30, 2015
FMI: Construction in place on track for sustained growth through 2016
FMI’s latest report singles out manufacturing, lodging, and office sectors as the drivers of nonresidential building activity and investment.
Reconstruction & Renovation | Sep 29, 2015
What went wrong? Diagnosing building envelope distress [AIA course]
With so many diverse components contributing to building envelope assemblies, it can be challenging to determine which of these myriad elements was the likely cause of a failure.
Architects | Sep 24, 2015
Supertall buildings vie for dominance along Chicago’s skyline
The latest proposals pit designs by Rafael Viñoly, Jeanne Gang, and Helmut Jahn.
Architects | Sep 24, 2015
From Gehry to the High Line: What makes a project a game-changer?
Each year, there are a handful of projects that significantly advance the AEC industry or a particular building type. Send us your game-changing projects for BD+C’s January 2016 special report.
Cultural Facilities | Sep 24, 2015
Bakpak Architects' 'pottery courtyard' concept in Poland incorporates local heritage
The multifunctional building proposed for Rzeszow, Poland, looks like it was handcrafted on a potter’s wheel.
Modular Building | Sep 23, 2015
SOM and DOE unveil 3D-printed, off-the-grid building
The Additive Manufacturing Integrated Energy (AMIE) building features a high-performance shell with a photovoltaic roof and built-in natural gas generator.
Airports | Sep 23, 2015
JFK Airport's dormant TWA terminal will be reborn as a hotel
After 15 years of disuse, the Googie architecture-inspired TWA Flight Center at New York’s John F. Kennedy International Airport will be transformed into a hotel. Gizmodo reports that the city’s Port Authority chose a renovation proposal from Jet Blue this week.
Architects | Sep 23, 2015
Architecture billings dip in August, but no 'cause for concern' says AIA economist
The American Institute of Architects reported the August ABI score was 49.1, down from a mark of 54.7 in July. This score reflects a slight decrease in design services.
Sports and Recreational Facilities | Sep 21, 2015
Tokyo Olympic Stadium saga ends for Zaha Hadid
After resubmitting a bid, the firm will not design the main venue for the 2020 Olympics after all.