The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Healthcare Facilities | Jul 25, 2016
AIA selects seven winners of healthcare building design award
The National Healthcare Design Awards recognizes functional hospital projects that solve aesthetic, civic, urban, and social concerns. Recipients were selected in three categories this year.
Industrial Facilities | Jul 25, 2016
Snøhetta, Bjarke Ingels among four finalists for S.Pellegrino bottling plant design
A committee will evaluate proposals in September.
Architects | Jul 22, 2016
5 creative approaches to finish standards
With the right mindset, standards can produce great design for healthcare facilities, as VOA's Candace Small explores.
Retail Centers | Jul 21, 2016
MVRDV designs Seoul entertainment district with gold entrance and curtain façade
The 9,800-sm complex will have retail and nightclub space. A plaza separates the two concrete buildings.
Healthcare Facilities | Jul 20, 2016
Process mapping simplifies healthcare design
Charting procedures and highlighting improvement opportunities can lead to developing effective design strategy simulations. GS&P’s Ray Wong writes that process mapping adds value to a project and bolsters team and stakeholder collaboration.
Architects | Jul 20, 2016
AIA: Architecture Billings Index remains on solid footing
The June ABI score was down from May, but the figure was positive for the fifth consecutive month.
| Jul 19, 2016
2016 GIANTS 300 REPORT: Ranking the nation's largest architecture, engineering, and construction firms
Now in its 40th year, BD+C’s annual Giants 300 report ranks AEC firms by discipline and across more than 20 building sectors and specialty services.
Architects | Jul 18, 2016
17 buildings designed by Le Corbusier added to UNESCO World Heritage List
The sites are spread across seven counties and were built over the course of 50 years. Le Corbusier, an architect, designer, and urban planner, was a founder of modern architecture.
Multifamily Housing | Jul 18, 2016
Four residential projects named winners of the 2016 AIA/HUD Secretary Awards
Affordable housing, specialized housing, and accessible housing projects were honored.
Sports and Recreational Facilities | Jul 18, 2016
Turner and AECOM will build the Los Angeles Rams’ new multi-billion dollar stadium project
The 70,000-seat stadium will be ready by the 2019 NFL season. The surrounding mixed-use development includes space for retail, hotels, and public parks.
