The Society for Marketing Professional Services (SMPS) recognized Alfred K. Potter II, FSMPS, senior vice president with Gilbane Building Co., with the 2011 Weld Coxe Marketing Achievement Award (MAA).
The MAA is the preeminent SMPS individual honor that salutes industry professionals for exemplary achievements and contributions to the field of professional services marketing in the design and building industry. The award criterion requires that nominees demonstrate significant accomplishments in at least three of five categories: education, professional leadership, innovative programs, marketing communications, and research.
In 1982, Potter joined Gilbane Building Co.’s Mid-Atlantic Region as regional manager of business development. The next year, Potter joined SMPS in the Washington, D.C., Chapter.
Thus started his 29-year relationship with Gilbane and SMPS. His career at Gilbane has helped fuel Gilbane’s growth to one of the largest builders in the nation, with over $4 billion in construction volume and over 60 offices globally.
A leader at Gilbane, Potter became the first sales/marketing officer in the company to be elected senior vice president, and he served multiple management roles in marketing, business development, and strategy nationally.
Additionally, his leadership and hands-on innovation at SMPS have spanned chapter, regional, and national levels. Potter was instrumental in the development of the association’s well-respected business development curriculum. BD+C
Related Stories
Sports and Recreational Facilities | Jan 25, 2018
Virginia Beach: A surf town with a wave problem no more
A world-class surf park will highlight Virginia Beach’s new live-work-play development.
Multifamily Housing | Jan 24, 2018
Apartment rent rates jump 2.5% in 2017, led by small and mid-sized markets
The average price for one-bedroom units increased the most.
Architects | Jan 24, 2018
Danish design firm Schmidt Hammer Lassen Architects joins Perkins+Will
Partnership expands Schmidt Hammer Lassen’s capacity for international growth; complements Perkins+Will’s design philosophy and strengthens the firm’s cultural practice.
Hotel Facilities | Jan 24, 2018
U.S. hotel markets with the largest construction pipelines
Dallas, Houston, and New York lead the way, with more than 460 hotel projects in the works.
Architects | Jan 24, 2018
Strong finish for architecture billings in 2017
The Architecture Billings Index concluded the year in positive terrain, with the December reading capping off three straight months of growth in design billings.
Architects | Jan 19, 2018
CTBUH announces global finalist projects for annual awards program
The Lotte World Tower, in Seoul, and 150 N. Riverside, in Chicago, are among the finalists.
Architects | Jan 10, 2018
NELSON and FRCH Design Worldwide are merging
Their chief executives will manage the company jointly, by region.
Architects | Jan 10, 2018
7 steps to ending a low growth cycle
Here are the top 10 marketing techniques as rated by high-growth firms and how they compare to their no-growth counterparts.
Architects | Jan 8, 2018
ZGF Founding Partner Robert Frasca, 84, passes away
Frasca was a driving force in transforming the architectural firm from its early beginnings as a regional office into one of the nation’s largest practices, with 600 design professionals across six offices in the U.S. and Canada.