Described as the first-of-its-kind, Porsche Palm Springs was designed to provide customers with architectural and tech-immersive elements that offer an exclusive Porsche experience.
Sitting on a 2.7-acre lot, the 45,000-sf facility will offer 30% to 40% more inventory than the old dealership. The LEED-certified building uses solar power and is will service and recharge the new Porsche Taycan, the brand’s first all-electric vehicle.
See Also: Porsche Design Tower is, unsurprisingly, a car lover’s dream
The showroom was designed with distinctive environments to reflect each model offering such as the 911, Cayman, and Cayenne. Customers enter the facility and follow a walkable road that leads them through the building to the distinct vehicle environments. The environments create experiences via audio, visual (Porsche Palm Springs includes 12 digital screens, two of which measure 16’x9’), and virtual reality elements (VR allows customers to virtually experience their own car configuration before purchase), and are easily adaptable. A walkable bridge on the second floor mimics one found in Stuttgart, Germany where Porsche vehicles sit on a moving conveyor belt that transfers them to the next stage of assembly.
The showroom includes the Porscheplatz social space, an area that offers various seating arrangements, a café, and a Kids Corner. The second floor features Werk 1, a lounge that can be used to host events. The expanded service department comprises 16 service bays, two electric bays, and indoor hand wash bays. Visitors are able to look into the service workshop via a large window while waiting.
Porsche Palm Springs marks the prototype for Porsche’s new corporate architecture philosophy. The concept, dubbed Destination Porsche, looks to turn the dealership into a central gathering place for the Porsche community. The final concept will follow by mid-2020 with two dealerships currently underway, one in Dortmund Germany and one in Hangzhou, China.
The Palm Springs showroom is the result of a partnership between Porsche and indiGO Auto Group, a luxury automotive dealer with 15 franchised dealerships across five U.S. markets. Whitfield Associates, Inc. designed the project.
Related Stories
| Jul 23, 2012
Missner Group completes construction of Chicago auto dealership
The Missner Group also incorporated numerous sustainable improvements to the property including the implementation of a vegetative roof, and the utilization of permeable pavers for the parking lot.
| Jul 20, 2012
2012 Giants 300 Special Report
Ranking the leading firms in Architecture, Engineering, and Construction.
| Jul 20, 2012
Global boom for hotels; for retail, not so much
The Giants 300 Top 10 Firms in the Hospitality and Retail sectors.
| Jul 17, 2012
KM/Plaza changes name to Plaza Construction
Lands new projects including the Perry South Beach Hotel and Dadeland Mall Kendall Wing Expansion.
| Jun 1, 2012
New BD+C University Course on Insulated Metal Panels available
By completing this course, you earn 1.0 HSW/SD AIA Learning Units.
| May 29, 2012
Reconstruction Awards Entry Information
Download a PDF of the Entry Information at the bottom of this page.
| May 24, 2012
2012 Reconstruction Awards Entry Form
Download a PDF of the Entry Form at the bottom of this page.
| Apr 30, 2012
HSA Commercial selected as consultant for Orland Park’s Main Street Triangle project
HSA will be responsible for designing an overall mixed-use merchandise plan, attracting a unique retail tenant mix and completing leases with prospective tenants.
| Apr 20, 2012
Shawmut completes Yard House Restaurant in Boston
12,000-sf restaurant marks new addition to Boston’s Fenway neighborhood.