Global architecture and design firm Perkins+Will announced today that it has acquired the London-based branding, retail strategy, and design consultancy Portland Design Associates.
Portland, whose clients include British Land, Heathrow Airport, St. Pancras International, Diageo, HMS Host, CNN, and TDIC, is best known for crafting brand and retail strategies that “future proof” their clients’ business by anticipating changes in how customers shop in, and interact with, places.
Portland will become the latest creative services business to join the Perkins+Will group of companies. While Portland will maintain its own brand and operate as an independent entity, the two enterprises will work closely together to deliver “future-proofing” insights to clients. This includes a mix of physical and digital brand experiences for projects ranging from retail, entertainment, and mixed-use to transportation and urban regeneration.
“Our clients will benefit from Portland’s consumer insights, creativity, and strategic thinking, and Portland’s clients will benefit from Perkins+Will’s global reach and broad architectural, design, and planning expertise,” says Perkins+Will President and CEO Phil Harrison.
While Perkins+Will has already engaged Portland as a strategy consultant on various projects in the past, the permanent union of the two companies will strengthen and expand both of their service offerings. It will also allow Portland to work closely with Perkins+Will’s Branded Environments practice to service a greater number of clients globally.
Founded in 1987, Portland and its 40 employees have been under Ibrahim’s leadership since 2007. Ibrahim will continue to serve as Managing Director.
Related Stories
| Nov 17, 2014
Hospitality at the workplace: 5 ways hotels are transforming the office
During the past five years, the worlds of hospitality and corporate real estate have undergone an incredible transformation. The traditional approach toward real estate asset management has shifted to a focus on offerings that accommodate mobility, changing demographics, and technology, writes HOK's Eva Garza.
| Nov 17, 2014
Developments in 3D printing can assist architecture in the smallest details
Researchers at the Department of Energy’s Oak Ridge National Laboratory (ORNL) have developed a way for 3D printed metals to be produced with an unprecedented degree of precision.
| Nov 17, 2014
A new BSL-3 public-safety lab debuts in Vermont
The laboratory will be used to perform a wide range of analyses to detect biological, toxicological, chemical, and radiological threats to the health of the population, from testing for rabies, West Nile, pertussis and salmonella to water and food contaminants.
| Nov 17, 2014
'Folded facade' proposal wins cultural arts center competition in South Korea
The winning scheme by Seoul-based Designcamp Moonpark features a dramatic folded facade that takes visual cues from the landscape.
| Nov 17, 2014
Workplace pilot programs: A new tool for creating workspaces employees love
In a recent article for Fast Company, CannonDesign's Meg Osman details how insurance giant Zurich used a workplace pilot program to empower its employees in the creation of its new North American headquarters.
| Nov 17, 2014
Mastering natural ventilation: 5 crucial lessons from design experts
By harnessing natural ventilation, Building Teams can achieve a tremendous reduction in energy use and increase in occupant comfort. Engineers from SOM offer lessons from the firm’s recent work.
| Nov 14, 2014
Bjarke Ingels unveils master plan for Smithsonian's south mall campus
The centerpiece of the proposed plan is the revitalization of the iconic Smithsonian castle.
| Nov 14, 2014
Haskell acquires FreemanWhite, strengthens healthcare design-build business
The combination expands Haskell’s geographic presence by adding FreemanWhite’s offices in Chicago, Charlotte, Nashville, and San Diego. FreemanWhite will retain its name and brand.
| Nov 14, 2014
What college students want in their living spaces
In a recent workshop with 62 college students, architects from Little explored the changing habits and preferences of today's students, and how those changes affect their living spaces.
| Nov 14, 2014
JetBlue opens Gensler-designed International Concourse at JFK
The 175,000-sf extension includes the conversion of three existing gates to international swing gates, and the addition of three new international swing gates.