Society views millennials in the same light that Homer Simpson views alcohol: they are the cause of, and solution to, all of life’s problems.
Every week it seems another article is released accusing millennials of killing something: department stores, fast food, and homeownership, just to name a few. But at the opposite end of the spectrum, millennials have also been credited with shirking the status quo and driving the global economy forward in new and unique ways.
San Francisco is often considered a haven for the stereotypical millennial, so it makes sense that a new tap room and brewery (how millennial is that?) in Ghiradelli Square has been designed to specifically cater to the millennial crowd. San Francisco Brewing Co.’s first tap room and brewery is a 12,000-sf restaurant with a 100-seat outdoor beer garden with fire pits and communal seating.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
Designed by BCV Architecture + Interiors, the restaurant’s 22-foot shuffleboard table, ping pong tables, foosball tables, Pop-A-Shot, and cornhole boards were included specifically to attract more of the brand’s millennial clientele. Guests will also be allowed to use prepaid RFID cards to access taps and pour their own beer samples and take a look into the brewery to see how the process works (who are we kidding, they are probably all brewing their own beer at home and documenting the whole process on their blog).
The tap room and brewery uses a rustic, industrial design that incorporates timber framing and black steel accents from the existing building into the new design. The flagship tap room officially opened on May 9.
Related Stories
Retail Centers | Jun 30, 2015
Glass-clad, 'communal' Whole Foods approved in Miami Beach
The design for the Whole Food Market features a grid of white concrete representing a pure expression of structure and space, establishing a pedestrian loggia at the ground level, and a floating garden above that screens the parking.
Retail Centers | Jun 29, 2015
Snøhetta releases design for riverfront public market in Portland, Ore.
The James Beard Public Market will be Portland’s first year-round market since 1942, when the Portland Public Market closed down.
Retail Centers | May 26, 2015
5 ingredients of successful mall design
Entertainment, dining, and leisure components, plus the latest technology, are now crucial to making these centers a regular part of customers’ lives.
Retail Centers | May 20, 2015
Quick service restaurants evolving brand strategy to compete with fast casual: JLL report
In the race for market share, quick service restaurant staples Wendy’s and Chick-fil-A implement creative development strategies.
Retail Centers | May 18, 2015
ULI forecast sees clear skies for real estate over next three years
With asset availability declining in several sectors, rents and transactions should rise.
Sponsored | Coatings | May 14, 2015
Prismatic coatings accent the new Altara Center
This multi-use campus will contain a university, sports facilities, medical center, and world-class shopping
Retail Centers | May 13, 2015
To succeed, malls must appeal to shopper lifestyles
Malls and shopping centers are more effective as destinations when their tenant mix appeals to customers’ lifestyles beyond shopping and includes fitness centers, gourmet cooking shops, and sustainable-product options.
Mixed-Use | May 5, 2015
Miami ‘innovation district’ will have 6.5 million sf of dense, walkable space
Designing a neighborhood from the ground-up, developers aim to create a dense, walkable district that fulfills what is lacking from Miami’s current auto-dependent layout.
Sponsored | Daylighting | Apr 8, 2015
Bigger, brighter daylighting in Byerly's supermarket
More natural light was needed, but the project team wanted it to be diffused across large areas of the store.
Mixed-Use | Apr 7, 2015
$100 billion 'city from scratch' taking shape in Saudi Arabia
The new King Abdullah Economic City was conceived to diversify the kingdom's oil-dependent economy by focusing more in its shipping industry.