With the launch of the CBRE’s new Benchmark In-building Cellular Signal Mapping services, CBRE Telecom Advisory Services can now test and quantify the indoor network quality of entire properties or an individual unit.
In-building coverage has become a necessity for many commercial real estate leasing customers, with more than 80 percent of data usage now occurring inside buildings. The ability for CBRE Telecom Advisory Services to provide detailed reports and high-level snapshots identifying a property’s current cellular and Wi-Fi coverage and performance is invaluable to owners and lessees. CBRE can now identify problem areas before their customers ever enter a building, define where distributed antenna systems (DAS) or other small cell installations may be needed, and move forward with value-added property marketing strategies.
When individuals have poor in-building network experiences, it impacts their overall view of a property,” says Cris Kimbrough, Managing Director of Telecom Advisory Services for CBRE, in a press release.
CBRE’s employment of Mosaik’s Signal Insights application is a key element of the new service. The application measures and evaluates a customer’s cellular and Wi-Fi network experience from the customer or user perspective.
Not only will this allow building owners to better set their leasing partners’ expectations, but they can improve retention by improving the customer experience. CBRE can now measure indoor and outdoor signal, throughput quality, as well as analyze key performance indicators (KPIs), including signal strength, downlink speed, latency and more.
CBRE is expected to start offering Benchmark In-Building Cellular Signal Mapping to its customers beginning in October 2016.
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