New renderings unveiled for Miami Worldcenter master plan

Downtown Miami is going to look very different in the not too distant future thanks to Miami Worldcenter Associates' project that looks to transform the city’s urban core.

A new 27-acre mixed-use development that will feature public promenades and plazas and a pedestrian-oriented streetscape that will act as the retail focal point (anchored by a 120,000-sf Bloomingdale’s and a 195,000-sf Macy’s) is set to break ground in early March as a collaborative effort between Miami Worldcenter Associates, The Forbes Company, and Taubman. The promenade will run north and south from northeast 10th street to northeast 7th street and between northeast 1st and 2nd avenues. Surrounding the promenade will be residential towers, a hotel and exposition center, and numerous dining and entertainment options.

According to Nitin Motwani, Managing Principal for Miami Worldcenter Associates, this "High Street" retail concept is looking to take advantage of downtown Miami’s rise as a walkable and very connected neighborhood. The open-air concept looks to fit right in with surrounding streets while also developing its own unique experience to draw visitors from around Florida and from around the world.

A High Street retail model is defined by a mass of shops and boutiques in a pedestrian-oriented setting. And around the country, in areas such as San Francisco’s Union Square District, New York’s SoHo, and Lincoln Road in Miami Beach, it is proving to be very successful. Downtown Miami has become one of the country’s fastest-growing urban centers and, in recent years, its streetscape has become increasingly pedestrian-friendly. Miami Worldcenter looks to continue that progress.

Other aspects of Miami Worldcenter include a 700-foot-tall Paramount condominium, an 1,800-room Marriott Marquis hotel and expo center with 600,000-sf of meeting, exhibition, and convention space developed by MDM Group, a 429-unit luxury apartment building developed by ZOM, and two apartment towers built atop street-level retail along northeast 7^th street. Additionally, the project calls for upgraded streets, expanded sidewalks, and improved pedestrian and vehicle flow. There will also be direct links to public transportation options to encourage mass transit.

The central space Miami Worldcenter's developers hope will evoke New York's Rockefeller Plaza. Its use is intended to swing with the seasons, ranging from a farmers' market to a super-tall Christmas tree for the holidays. Rendering courtesy Miami Worldcenter Associates

A street-level view of Miami Worldcenter's retail pedestrian promenade. Retailers have the option of either single story, two-story or possibly three-story spaces depending on their preference. Rendering courtesy Miami Worldcenter Associates