Gimbal’s proximity beacons are small transmitters that use Bluetooth Low-Energy technology to send encrypted data to mobile devices. The beacons have become popular marketing and messaging tools for retailers (Apple Stores, Gamestop, American Apparel), sports teams and venues (the Cleveland Browns, the Miami Dolphins, Madison Square Garden, the Staples Center), and events and conferences (the U.S. Open, SXSW, Tribeca Film Festival).
When a shopper or event attendee comes in range, the beacon sends a message to a Gimbal-enabled mobile app on the person’s mobile phone. The app platform sends relevant information to the device, based on what the user has opted in for and the user’s exact location. The Miami Dolphins use Gimbal to message fans at Sun Life Stadium about where they can find shorter concession lines. The Chicago Transit Authority and advertising firm Titan have tested Gimbal beacon technology at several stations to determine whether advertising furthers engagement with transit riders.
In November, Retailigence, an online-to-online marketing platform, announced a strategic partnership with Gimbal to provide product and shopper data to retailers looking to fine-tune their marketing efforts. Presumably, retail designers could use such data to improve wayfinding in stores and even to create physical ways to influence shoppers’ traffic patterns within the store.
Not everyone’s ecstatic over the new technology. After Buzzfeed disclosed that Titan had planted 500 beacons in phone booths to push advertising, New York City officials had them removed.
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Jul 19, 2012
AEC firms ready to dive into public projects
But the size of the pool keeps shrinking for the Top 25 AEC firms in the Government Sector.
| Jul 19, 2012
BIM finally starting to pay off for AEC firms
In surveying Giants 300 firms about BIM, we went right for the jugular: Is BIM paying off—through cost savings, higher quality, or client satisfaction? Here’s what they told us.
| Jul 19, 2012
Contractors finally ‘moving off the bottom’
C and CM Agent + PM Giants 300 Firms also taking steps to improve project efficiency.
| Jul 19, 2012
The best states for a construction job
The top anticipated engineering and skilled labor shortages according to a survey of 2,223 construction industry professionals.
| Jul 19, 2012
Suffolk Construction launches subcontractor development series
Professional certificate program to provide core construction management skills to disadvantaged, minority, and women business enterprises.
| Jul 19, 2012
Construction begins on military centers to treat TBI and PTS
First two of several centers to be built in Fort Belvoir, Va. and Camp Lejeune, N.C.
| Jul 18, 2012
U.S. engineering firms set sail for foreign ports
Other E/EA Giants 300 firms are just dipping their toes into foreign waters, still looking for international business but choosing not to establish additional offices.
| Jul 18, 2012
Architecture giants spreading their wings
A/AE Giants 300 rankings reveal firms branching out globally, merging, adding services.
| Jul 18, 2012
Green expert Kats joins GreenWizard as an advisor
Kats' role is to help further expand GreenWizard’s impact in the sustainable construction industry.
| Jul 18, 2012
Construction employment stagnates in June
Lack of hiring in construction combined with job growth elsewhere threatens to create skilled-labor gap once contractors are ready to hire again.
