Gimbal’s proximity beacons are small transmitters that use Bluetooth Low-Energy technology to send encrypted data to mobile devices. The beacons have become popular marketing and messaging tools for retailers (Apple Stores, Gamestop, American Apparel), sports teams and venues (the Cleveland Browns, the Miami Dolphins, Madison Square Garden, the Staples Center), and events and conferences (the U.S. Open, SXSW, Tribeca Film Festival).
When a shopper or event attendee comes in range, the beacon sends a message to a Gimbal-enabled mobile app on the person’s mobile phone. The app platform sends relevant information to the device, based on what the user has opted in for and the user’s exact location. The Miami Dolphins use Gimbal to message fans at Sun Life Stadium about where they can find shorter concession lines. The Chicago Transit Authority and advertising firm Titan have tested Gimbal beacon technology at several stations to determine whether advertising furthers engagement with transit riders.
In November, Retailigence, an online-to-online marketing platform, announced a strategic partnership with Gimbal to provide product and shopper data to retailers looking to fine-tune their marketing efforts. Presumably, retail designers could use such data to improve wayfinding in stores and even to create physical ways to influence shoppers’ traffic patterns within the store.
Not everyone’s ecstatic over the new technology. After Buzzfeed disclosed that Titan had planted 500 beacons in phone booths to push advertising, New York City officials had them removed.
Read about more innovations from BD+C's 2014 Great Solutions Report.
Related Stories
| Dec 1, 2014
Skanska, Foster + Partners team up on development of first commercial 3D concrete printing robot
Skanska will participate in an 18-month program with a consortium of partners to develop a robot capable of printing complex structural components with concrete.
| Dec 1, 2014
How public-private partnerships can help with public building projects
Minimizing lifecycle costs and transferring risk to the private sector are among the benefits to applying the P3 project delivery model on public building projects, according to experts from Skanska USA.
High-rise Construction | Dec 1, 2014
ThyssenKrupp develops world’s first rope-free elevator system
ThyssenKrupp's latest offering, named MULTI, will allow several cabins in the same shaft to move vertically and horizontally.
| Nov 29, 2014
20 tallest towers that were never completed
Remember the Chicago Spire? What about Russia Tower? These are two of the tallest building projects that were started, but never completed, according to the Council on Tall Buildings and Urban Habitat. The CTBUH Research team offers a roundup of the top 20 stalled skyscrapers across the globe.
| Nov 26, 2014
USITT Selects Bahrain National Theatre for Honor Award
The Bahrain National Theatre will be recognized with an Honor Award by the United States Institute for Theatre Technology (USITT) in 2015.
| Nov 26, 2014
How the 'maker culture' brings the power of design to life
Most people affiliate the maker culture with metal working, welding, ceramics, glass blowing, painting, and soldering. But it also includes coding and online content creation, writes Gensler’s Douglas Wittnebel.
| Nov 26, 2014
U.S. Steel decides to stay in Pittsburgh, plans new HQ near Penguins arena
The giant steelmaker has agreed to move into a new headquarters that is slated to be part of a major redevelopment.
Sponsored | | Nov 26, 2014
It’s time to start trusting your employees more
A recent study published in the journal Psychological Science revealed that employees were 26% more satisfied in their roles when they had positions of power. SPONSORED CONTENT
Sponsored | | Nov 26, 2014
What’s in a coating?
A beautiful coating on metal products can make a strong statement, whether used on a high-end commercial project or an industrial building. SPONSORED CONTENT
Sponsored | | Nov 26, 2014
Virtual reality in 3D models, iPhone thermal imaging: Inside one very cool tech toybox
A little over a year ago, I embarked on a search to find individuals in the AEC space who were putting new hardware to work in the field.
