The architecture and design firm NBBJ announced that it has formed a partnership with a startup, Visual Vocal, to develop a virtual reality (VR) productivity platform.
NBBJ wanted a VR tool of its own to streamline its design process. The firm’s design teams create buildings using 3D modeling software, but have found it difficult to share those plans with clients. Email, for instance, is time consuming and doesn’t allow for comprehensive feedback.
VR, though, will let NBBJ include more people, including the general public, into the design stages.
“NBBJ’s decision to launch Visual Vocal is representative of our ongoing mission to find more informative and inspiring ways to engage clients in the design process,” NBBJ Managing Partner Steve McConnell, FAIA, said in a statement. “This partnership will radically shift the way design feedback is sourced and integrated into projects, and the speed at which it can be done.”
Other firms collaborate with VR companies, but NBBJ said that this is the first time an established designer worked a VR set-up into its own offices.
In addition to architecture, the arrangement could lead to advancements in aerospace, product design, biotech, and other industries that use 3D modeling.
NBBJ has designed the headquarters for several tech giants, including Amazon, Microsoft, and Alibaba. Both NBBJ and Visual Vocal are based in Seattle.
Related Stories
AEC Tech Innovation | Mar 9, 2022
Meet Emerge: WSP USA's new AEC tech incubator
Pooja Jain, WSP’s VP-Strategic Innovation, discusses the pilot programs her firm’s new incubator, Emerge, has initiated with four tech startup companies. Jain speaks with BD+C's John Caulfield about the four AEC tech firms to join Cohort 1 of the firm’s incubator.
AEC Tech | Feb 11, 2022
Trimble Dimensions+ 2022 Call for Speakers Now Open
Trimble has opened its Call for Speakers for the Trimble Dimensions+ 2022 User Conference, which will be held November 7-9 at the Venetian Resort in Las Vegas.
Coronavirus | Jan 20, 2022
Advances and challenges in improving indoor air quality in commercial buildings
Michael Dreidger, CEO of IAQ tech startup Airsset speaks with BD+C's John Caulfield about how building owners and property managers can improve their buildings' air quality.
Architects | Dec 20, 2021
Digital nomads are influencing design
As our spaces continue to adapt to our future needs, we’ll likely see more collaborative, communal zones where people can relax, shop, and work.
AEC Tech | Dec 16, 2021
Autodesk to Acquire Cloud Based Estimating Company ProEst
Autodesk, Inc. is acquiring ProEst, a cloud-based estimating solution that enables construction teams to create estimates, perform digital takeoffs, generate detailed reports and proposals and manage bid-day processes. Autodesk plans to integrate ProEst with Autodesk Construction Cloud, a comprehensive construction management platform connecting teams, data and workflows across the entire building lifecycle.
Urban Planning | Dec 15, 2021
EV is the bridge to transit’s AV revolution—and now is the time to start building it
Thinking holistically about a technology-enabled customer experience will make transit a mode of choice for more people.
Designers / Specifiers / Landscape Architects | Nov 16, 2021
‘Desire paths’ and college campus design
If a campus is not as efficient as it could be, end users will use their feet to let designers know about it.
AEC Tech | Oct 25, 2021
Token Future: Will NFTs revolutionize the design industry?
How could non-fungible tokens (NFTs) change the way we value design? Woods Bagot architect Jet Geaghan weighs risk vs. reward in six compelling outcomes.
Sponsored | BD+C University Course | Oct 15, 2021
7 game-changing trends in structural engineering
Here are seven key areas where innovation in structural engineering is driving evolution.
AEC Tech Innovation | Oct 7, 2021
How tech informs design: A conversation with Mancini's Christian Giordano
Mancini's growth strategy includes developing tech tools that help clients appreciate its work.