NBBJ, a global architecture and design firm, today announced that it has appointed Tim Leberecht as its Chief Marketing Officer. Leberecht joins NBBJ from Frog Design where he led the marketing organization from 2006 to 2013 and helped transform the company into one of the world’s foremost design and innovation consultancies. He will direct NBBJ’s worldwide marketing, business development and communications from the firm’s San Francisco office.
“We’re thrilled to have Tim joining us,” said NBBJ managing partner Scott Wyatt, FAIA. “With his experience positioning Frog Design at the forefront of design innovation, and his continuing mission for brands to provide value, he’s exactly the person we were looking for as our first-ever chief marketing officer. His presence here underscores our ambition to become a leading force in transforming human experience and business performance through design.”
“I’m honored to join a firm with such a strong legacy, ethos and ambition,” said Tim Leberecht. “It’s an exciting time, as design’s value as a key driver of innovation in business and society is now being widely recognized, and the boundaries between disciplines are dissolving. I believe NBBJ has a tremendous opportunity to lead this transformation and further enhance the impact of the industry.”
About NBBJ
NBBJ creates innovative places and experiences for organizations worldwide, and designs communities, buildings and environments that enhance people’s lives. Founded in 1943, NBBJ is an industry leader in healthcare facilities and has a strong presence in the corporate, commercial, civic, science and education and sports markets. The first architecture firm named to the World Economic Forum’s Community of Global Growth Companies, NBBJ has won numerous awards and has been recognized as one of the “greenest” architecture firms in the United States. NBBJ has more than 600 employees in 10 offices worldwide in Beijing, Boston, London, Los Angeles, New York, Columbus, Pune, San Francisco, Seattle and Shanghai. Recent clients include Alibaba, Amazon, the Bill & Melinda Gates Foundation, Boeing, Cambridge University, Cleveland Clinic, GlaxoSmithKline, Google, Massachusetts General Hospital, Reebok, Salk Institute, Samsung, Stanford University, Starbucks, Telenor, Tencent and the Wellcome Trust. (http://www.nbbj.com).
About Tim Leberecht
Before joining NBBJ, Tim Leberechtwas the chief marketing officer of leading design and innovation consultancy Frog Design from 2006 to 2013. Previously, he had held marketing positions with software company Mindjet, the Athens 2004 Olympic Games, and Deutsche Telekom.
A widely published author and speaker, Leberechthas written for publications including Fast Company, Forbes, Fortune, Management Innovation Exchange, PSFK, Rotman Magazine, The European and Wired, and spoken at venues including TED, The Economist, DLD, Next, Re:Publica, the Futurist CMO Summit, and the Silicon Valley Bank CEO Summit. His 2012 TED Talk on “3 Ways to (Usefully) Lose Control of Your Brand” has garnered more than 450,000 views to date.
Leberecht was appointed to serve on the World Economic Forum’s Global Agenda Council on Values. He is the founder of the award-winning Design Mind magazine and the organizer of the Reinvent Business hackathon. He earned master’s degrees in communication management from the University of Southern California, Los Angeles, and in cultural studies from the University of Lüneburg in Germany. He was born and raised in Germany before moving to California in 2003 and currently lives in San Francisco.
Related Stories
| Jan 19, 2012
Odebrecht and Braskem bring sustainable award to U.S. university students
The Odebrecht Award for sustainable development rewards future leaders in engineering and chemistry.
| Jan 19, 2012
BOKA Powell-designed facility at Texas A&M Bryan campus
The new facility provides programs for the Texas A&M Health Science Center, the Texas Brain and Spine Institute, Mary Crowley Cancer Research Centers, and Blinn College Allied Health programs.
| Jan 17, 2012
SOM Chicago wins competition to design China's Suzhou Center
The 75-level building is designed to accommodate a complex mixed-use program including office, service apartments, hotel and retail on a 37,000 sm site.
| Jan 17, 2012
FxFowle and CO Architects form joint venture
FxFowle and CO Architects creates a dynamic alliance built on a shared dedication to collaboration in process, innovation in programming, and excellence in design.
| Jan 17, 2012
Capital Engineering joins AECOM
With 160 employees based in Taipei and Kaohsiung, CEC specializes in environmental, water, hydraulic and land development engineering consulting services for clients in Taiwan's public and private sectors.
| Jan 17, 2012
SOM launches Los Angeles design studio
Expert team to join the firm's West Coast practice, focusing on innovative urban and environmentally sustainable design in Southern California
| Jan 16, 2012
2012 40 Under 40 applications due Friday, Jan. 20
Building Design+Construction's 40 Under 40 is open to AEC professionals from around the world who are under 40 years old, as of January 1, 2012.
| Jan 16, 2012
Mid-Continent Tower wins 25 Year Award from AIA Eastern Oklahoma
Designed by Dewberry, iconic tower defines Tulsa’s skyline.
| Jan 16, 2012
Suffolk completes construction on progressive operating suite
5,700 square-foot operating suite to be test bed for next generation of imaged-guided operating techniques.
| Jan 15, 2012
Hollister Construction Services oversees interior office fit-out for Harding Loevner
The work includes constructing open space areas, new conference, trading and training rooms, along with multiple kitchenettes.