NBBJ, a global architecture and design firm, today announced that it has appointed Tim Leberecht as its Chief Marketing Officer. Leberecht joins NBBJ from Frog Design where he led the marketing organization from 2006 to 2013 and helped transform the company into one of the world’s foremost design and innovation consultancies. He will direct NBBJ’s worldwide marketing, business development and communications from the firm’s San Francisco office.
“We’re thrilled to have Tim joining us,” said NBBJ managing partner Scott Wyatt, FAIA. “With his experience positioning Frog Design at the forefront of design innovation, and his continuing mission for brands to provide value, he’s exactly the person we were looking for as our first-ever chief marketing officer. His presence here underscores our ambition to become a leading force in transforming human experience and business performance through design.”
“I’m honored to join a firm with such a strong legacy, ethos and ambition,” said Tim Leberecht. “It’s an exciting time, as design’s value as a key driver of innovation in business and society is now being widely recognized, and the boundaries between disciplines are dissolving. I believe NBBJ has a tremendous opportunity to lead this transformation and further enhance the impact of the industry.”
About NBBJ
NBBJ creates innovative places and experiences for organizations worldwide, and designs communities, buildings and environments that enhance people’s lives. Founded in 1943, NBBJ is an industry leader in healthcare facilities and has a strong presence in the corporate, commercial, civic, science and education and sports markets. The first architecture firm named to the World Economic Forum’s Community of Global Growth Companies, NBBJ has won numerous awards and has been recognized as one of the “greenest” architecture firms in the United States. NBBJ has more than 600 employees in 10 offices worldwide in Beijing, Boston, London, Los Angeles, New York, Columbus, Pune, San Francisco, Seattle and Shanghai. Recent clients include Alibaba, Amazon, the Bill & Melinda Gates Foundation, Boeing, Cambridge University, Cleveland Clinic, GlaxoSmithKline, Google, Massachusetts General Hospital, Reebok, Salk Institute, Samsung, Stanford University, Starbucks, Telenor, Tencent and the Wellcome Trust. (http://www.nbbj.com).
About Tim Leberecht
Before joining NBBJ, Tim Leberechtwas the chief marketing officer of leading design and innovation consultancy Frog Design from 2006 to 2013. Previously, he had held marketing positions with software company Mindjet, the Athens 2004 Olympic Games, and Deutsche Telekom.
A widely published author and speaker, Leberechthas written for publications including Fast Company, Forbes, Fortune, Management Innovation Exchange, PSFK, Rotman Magazine, The European and Wired, and spoken at venues including TED, The Economist, DLD, Next, Re:Publica, the Futurist CMO Summit, and the Silicon Valley Bank CEO Summit. His 2012 TED Talk on “3 Ways to (Usefully) Lose Control of Your Brand” has garnered more than 450,000 views to date.
Leberecht was appointed to serve on the World Economic Forum’s Global Agenda Council on Values. He is the founder of the award-winning Design Mind magazine and the organizer of the Reinvent Business hackathon. He earned master’s degrees in communication management from the University of Southern California, Los Angeles, and in cultural studies from the University of Lüneburg in Germany. He was born and raised in Germany before moving to California in 2003 and currently lives in San Francisco.
Related Stories
| Aug 9, 2012
DSGW Architects welcomes new employees
Three new employees located in DSGW's Duluth office.
| Aug 9, 2012
DMR Architects converts bank building to municipal court
The project consisted of a $4 million renovation to a 2-story building totaling 13,000-sf.
| Aug 8, 2012
BD+C wins six B2B journalism awards
BD+C wins two national awards, three regional awards, and a regional Graphical Excellence award.
| Aug 8, 2012
BIM’s future up in the cloud
The AEC industry is on the cusp of a still more significant evolution with cloud computing.
| Aug 8, 2012
Giants 300 Sports Facilities Report
BD+C's Giants 300 Top 25 AEC Firms in the Sports Facilities sector.
| Aug 8, 2012
Giants 300 Science & Technology Report
BD+C's Giants 300 Top 25 AEC Firms in the Science & Technology sector.
| Aug 7, 2012
Pioneering revival
Financial setbacks didn’t stop this Building Team from transforming the country’s first women’s medical school into a new home for college students.
| Aug 7, 2012
Shedding light on the arts
Renovating Pietro Belluschi’s Juilliard School opens the once-cloistered institution to its Upper West Side community.
| Aug 7, 2012
How to win more state and local government projects
With a huge building stock at their disposal, state and local governments can be attractive clients, especially in these difficult economic times.
| Aug 7, 2012
McCarthy tops out LEED Platinum-designed UCSD Health Sciences Biomedical Research Facility
New laboratory will enable UCSD to recruit and accommodate preeminent faculty.